We’re seeking a strategic and data-driven Ecommerce Analytics Manager to lead initiatives that improve user experience, product performance, and business outcomes across web and mobile platforms for a thriving NJ company. This role combines technical expertise with business acumen—turning complex data into actionable insights that inform product strategy, marketing decisions, and executive direction. This is a hybrid role that requires 3 days onsite in the Newark, NJ area. Responsibilities • Lead digital analytics strategy across websites and mobile apps. • Build and maintain dashboards and reporting tools for Product, Marketing, and Executive teams. • Provide data-driven recommendations to optimize conversion rates and user experience. • Design and manage scalable analytics frameworks with strong governance and tracking standards. • Guide A/B and multivariate testing, from experiment design to insights delivery. • Partner with Product teams to inform roadmaps, UX enhancements, and feature prioritization. • Support the integration and use of personalization, AI, and predictive analytics tools. • Collaborate with Engineering and Marketing to ensure accurate tagging and data collection. • Translate technical findings into clear, actionable insights for business leaders. Requirements • 5+ years in digital or product analytics, with expertise in CRO and web/mobile optimization. • Strong skills with Google Analytics, Tableau, Quantum Metric (or similar). • Hands-on experience with A/B testing platforms (Optimizely, Adobe Target) and personalization tools. • Proficiency in SQL and data visualization (Tableau, Looker, Power BI). • Deep understanding of tagging frameworks and event tracking. • Experience collaborating with Engineering teams on scalable analytics solutions. • Clear communicator with the ability to influence technical and executive audiences. • Interest in applying AI/ML to digital experiences.