About the Role We’re looking for a strategic and hands-on Manager, Loyalty Marketing to lead our clients efforts in driving customer retention, engagement, and lifetime value. This role is ideal for someone who thrives in a fast-paced, data-driven environment and is passionate about optimizing the customer journey through loyalty and subscription-based marketing. Key Responsibilities • Strategic Execution: Develop and execute lifecycle marketing strategies that enhance customer retention and reduce churn. • Customer Journey Optimization: Leverage insights across the full customer lifecycle to improve engagement and loyalty. • Channel Management: Own and optimize campaigns across email, SMS, rewards, and subscription platforms. • Campaign Execution: Step in to run email and SMS campaigns when needed, ensuring flawless delivery and performance. • Team Leadership Required Experience • Subscription & Recurring Revenue Models: Deep understanding of recurring customer engagement beyond traditional retail. • Direct-to-Consumer (DTC): Proven experience in DTC environments. • Data-Driven Decision Making: Use data to inform strategy and optimize channel performance • Creative Sensibility: Bonus if you have an eye for creative and can contribute to campaign aesthetics and messaging. What We’re Looking For • A strategic thinker who’s not afraid to get hands-on • A marketer who understands the nuances of customer loyalty and retention • A collaborator who can lead and grow a team • A data-savvy professional who can turn insights into action