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Tata Consultancy Services

Marketing Analyst (Web, Adobe)

This role is for a Marketing Analyst with 9+ years of e-commerce experience, focusing on Adobe Analytics and digital marketing analytics. Located in Bellevue, WA, it offers a salary of $58,600-$104,000, requiring strong analytical and communication skills.
🌎 Country
United States
🏝️ Location
On-site
πŸ“„ Contract
Full-time
πŸͺœ Seniority
Associate
πŸ’° Range
100K+
πŸ’± Currency
$ USD
πŸ’Έ Pay
$58K - $104K (Yr.)
πŸ—“οΈ Discovered
August 8, 2025
πŸ“ Location detailed
Bellevue, WA
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🧠 Skills
#Google Analytics #Segment #Microsoft Clarity
Role description
Job Description Must Have Technical/Functional Skills: β€’ Digital: Adobe Analytics; Analytics; Digital: Business Intelligence and Analytics Tools; Digital: Web Analytics Tools; Digital: Big Data Platforms; azure dev ops; Digital marketing; Adobe: customer journey analytics; Microsoft Clarity; Content Square; Azure Data Lake; Digital : Adobe Target; Data Analysis Technical Skills β€’ 9+ years’ experience in digital marketing analytics, preferably for online retail or e-commerce. β€’ Extensive hands-on experience with Adobe Analytics (including dashboard creation, data pulls, and insights generation). β€’ Strong proficiency in exploratory data analysis, statistical techniques, and data storytelling. β€’ Experience in building, maintaining, and optimizing reporting tools and dashboards (Power BI familiarity a plus; development not required). β€’ Proficient in synthesizing data from multiple sources, identifying anomalies, and generating actionable insights. β€’ Familiarity with tools such as Adobe Customer Journey Analytics, Adobe Target, Adobe Analytics. β€’ Ability to support business performance reviews, analyze trends/anomalies, and track marketing program effectiveness. β€’ Strong data and web analytical skills and working experience in same β€’ Strong analytical skills with the ability to collect, organize and analyze information with attention to detail and accuracy Desirable Technical Skills β€’ Experience in a Big Data environment is a plus β€’ Experience with additional digital marketing platforms (e.g., Google Analytics, Tableau, SQL). β€’ Familiarity with A/B testing methodologies and tools. β€’ Exposure to AI/ML-driven marketing analytics or automation solutions. Mandatory Functional Skills β€’ Excellent communication and presentation skills; able to clearly explain complex analytics to business and technical stakeholders. β€’ Strong business acumen and customer-facing experience; able to work in agile, cross-functional, and geographically dispersed teams. β€’ Proven ability to define and refine business KPIs, analyze conversion funnels, and recommend improvements to engagement and conversion. β€’ Demonstrated thought leadership; proactively asks critical business questions (e.g., about audience segmentation, product value, channel performance, and customer experience barriers). β€’ Strong troubleshooting, problem-solving, and critical thinking skills. β€’ Experience working across multiple groups and teams, driving collaboration and alignment on strategic initiatives. Desirable Functional Skills β€’ Experience with marketing for omnichannel or multi-device environments (web, app etc.). β€’ Ability to provide strategic recommendations based on best practices from other leading retailers. Experience in leading or facilitating ideation and innovation workshops. β€’ Track record of presenting thought-provoking ideas and driving adoption of new technologies or methodologies. TCS Employee Benefits Summary: β€’ Discretionary Annual Incentive. β€’ Comprehensive Medical Coverage: Medical & Health, Dental & Vision, Disability Planning & Insurance, Pet Insurance Plans. β€’ Family Support: Maternal & Parental Leaves. β€’ Insurance Options: Auto & Home Insurance, Identity Theft Protection. β€’ Convenience & Professional Growth: Commuter Benefits & Certification & Training Reimbursement. β€’ Time Off: Vacation, Time Off, Sick Leave & Holidays. β€’ Legal & Financial Assistance: Legal Assistance, 401K Plan, Performance Bonus, College Fund, Student Loan Refinancing. Salary Range: $58,600-$104,000 a year Prefer - GC & US Citizen #LI-NS4 Location Bellevue, WA Job Function TECHNOLOGY Role Analyst Job Id365878 Desired Skills Marketing | Adobe Analytics | Microsoft Azure Salary Range $58,600-$104,000 a year