Title: Marketing Coordinator Location: New York, NY Reports to: Director of Brand Marketing Who We Are Maisonette was founded by two moms in 2016 with the goal of helping modern families navigate the adventure of raising children. We are an expertly-curated kid’s marketplace featuring the best kids’ products from around the globe: stylish clothing, top tops and gear, and home décor – plus, trusted guidance and inspiration. We are a fast-growing e-commerce business with a unique positioning in the kid's market. We believe what you consume for your kids matters. So whether you’re looking for the safest car seat, the latest STEM toy, or tips on how to sleep train, we’re here for you… like family. What We Need The Brand Marketing team is looking for a highly organized and detail-oriented Marketing Coordinator to help us bring campaigns to life from ideation to launch. This role is essential in ensuring the smooth execution of our email, social, influencer, and site marketing efforts. We’re looking for someone who thrives in a highly dynamic environment, can manage timelines across departments, and has a keen eye for style. You’ll be a central player in making sure everything runs on schedule and meets brand standards. What You'll Do • Assist in the tracking and execution of marketing campaigns across email, social, influencer, and site. Support day-to-day campaign execution by coordinating timelines, deliverables, and cross-functional communication. You’ll help ensure all marketing initiatives are launched on time and aligned with brand standards. • Support influencer and affiliate campaign operations. Help identify potential influencers and product recommendations for gifting. Support with building contracts and backend logistics that are parties are getting everything they need. Track content to ensure all posts go live as planned, documenting key performance data to make improvements to the impact of influencer placements. • Assist with website/app analytics to improve conversion rate performance. Pull and organize data to identify top-performing content, creative, and products across the site to improve conversion rates. Assist the team in uncovering insights to inform future updates, and contribute to ongoing testing by preparing regular performance reports and light analysis. • Social media support. Assist the social team as needed with day-to-day publishing needs, including scheduling posts, tracking deadlines, and ensuring content goes live accurately and on time across all platforms. • Help with Executive team administrative tasks and light office management. Assist with coordinating calendars, booking meetings, and preparing agendas for key meetings. Occasionally support light office duties such as managing mail, shipping product, ordering snacks, and/or helping with events. Qualifications • 0–2 years of marketing, editorial, or ecommerce experience (internships welcome) • Excellent communication and project management skills • Detail-oriented and organized with the ability to multitask across deadlines • Proficiency in Google Suite (Docs, Sheets, Slides) • Ability to work in our NYC office Nice to Have • Experience with tools like Asana, Figma, Klaviyo, or Shopify • Basic understanding of influencer/affiliate marketing workflows • Interest in children’s products, fashion, or digital retail • A sharp eye for content and branding consistency Hiring Philosophy We’re passionate about creating an inclusive workplace that promotes and values diversity. Companies that are diverse in age, gender identity, race, sexual orientation, physical or mental ability, ethnicity, and perspective are proven to be better companies. More importantly, creating an environment where everyone, from any background, can do their best work is the right thing to do. We look forward to interest in our roles from all walks of life. Salary Range: The salary range for this role is $60-70K/year.