Company Summary KeepCool is the leading private label supplier of reusable and insulated cooler bags to major global retailers, including Costco, Trader Joe’s, and Whole Foods Market. Our products are not only durable, stylish and environmentally conscious, but they’ve been known to create tremendous consumer buzz. While private label has been our core business, we have launched our DTC brand Out of the Woods® to bring light to our innovative materials and coveted bag designs. This fuels our private label business while also providing direct access to consumers for greater insights and business success. We are still a private label business at heart (and sales) so our marketing has been super scrappy with an intentional slower evolutionary process for growth. We are now at a point where we are ready to scale up -- both in brand team members and investments to bring increased awareness, engagement, and sales among consumers. Title: Marketing Coordinator - Marketing Generalist with a focus on Social Media & Partnerships Details: 20 - 30 hours with potential for full time Compensation: $25 / hour Location: On-site in our Orinda office Reports to: Director of Marketing Overview: We’re looking for an ambitious, resourceful, and creative marketer coordinator who is equally comfortable behind the camera and in front of it. This role focuses on social media content creation, influencer and affiliate program management, and partnerships with the support, processes, and training provided by the team. The ideal candidate is eager to learn, willing to figure things out on the fly, and excited to take ownership of projects while also pitching in to support the rest of the team. This role will occasionally cover for our other Marketing Coordinator and assist with customer experience when needed. Primary Responsibilities: The Marketing Coordinator is a hands-on marketing generalist with a passion for social, influencer, and partnership-driven growth. You’ll be the go-to person for bringing campaigns to life—managing timelines, coordinating across teams, and keeping everything running smoothly. From creating scroll-stopping social content to building relationships with creators and affiliates, you’ll help shape how the brand shows up and connects with our audience every day. Social Media Production & Execution • Planning & Management: Assisting in developing and executing the brand’s social media content calendar across Instagram, TikTok, Facebook, and other platforms based on predefined messaging pillars and content buckets. • Content Creation: Create scroll-stopping content with guidance for paid and organic social campaigns that drive engagement and conversions. • Daily Community Management: Adhere to brand guidelines while actively responding to comments, DMs, and brand mentions to foster relationships and stay attuned to customer needs. • Reimagine Content: Curate and repurpose user-generated content (UGC) in creative formats to extend brand reach and authenticity. • Video Content Production: Support private label in-store launch recaps and behind-the-scenes storytelling. • Social Listening & Reporting: Monitor trends and adapt content formats, tone, and topics to stay culturally relevant while tracking and reporting on social media performance, providing recommendations for optimization. • Social Growth: Explore channel expansion opportunities such as TikTok Shop and emerging social commerce platforms. Influencer, Affiliate & Partnership Management • Help identify, recruit, and manage influencer, affiliate, and partner relationships. • Coordinate outreach, product seeding, deliverables, performance tracking, and payments (with Finance). • Support partnership campaigns with deliverable tracking, asset organization, and reporting. • Help foster and maintain long-term relationships with creators and affiliates. Content & Asset Management • Maintain an organized library of brand assets (photos, videos, copy, specs) for internal and external use. • Ensure product and brand content is accurate and up-to-date across platforms. • Help facilitate photoshoots by drafting briefs, developing shot lists, and collaborating with photographers and agencies to ensure deliverables meet brand and campaign objectives. Team & Cross-Functional Support • Collaborate with the other Marketing Coordinator to cover projects and customer service as needed. • Assist with creative reviews, campaign planning, and milestone meetings. • Conduct light competitive research to inform social and campaign ideas. Professional Skills: • This role will be primarily onsite (3 - 4 days a week), except for occasional ad hoc photoshoots or content creation that may require being out of the office on a case-by-case basis • Flexibility – our day-to-day may vary depending on evolving business priorities • Proficient in Outlook, MicrosoftSuite, social media channels • Familiar with content creation tools like Canva and video editing platforms such as CapCut • 1-2 years of experience with marketing or individuals with a marketing or business education is a plus • Excellent verbal and written communication skills providing proactive updates, sharing process, • Well organized, detail oriented, works quickly and efficiently