Position: E-Commerce Marketing SpecialistReports to: [Marketing Manager/Owner]Location: 665 Monterey Pass Road, Monterey Park, CA 91754Employment Type: Full-time Company Overview: Coalition Apparel Inc. is a leading wholesale outerwear and jacket distributor serving corporate and retail clients nationwide. We specialize in high-quality garments with comprehensive care labeling and product information services. Position Summary: We are seeking a dynamic E-Commerce Marketing Specialist to drive online sales growth and enhance our digital presence in the wholesale outerwear market. This role focuses on developing compelling product content, managing online platforms, and implementing digital marketing strategies to attract corporate buyers and retail partners. Key Responsibilities: E-Commerce Management: Manage and optimize product listings across e-commerce platforms and wholesale portals Create compelling product descriptions highlighting jacket features, care instructions, and wholesale benefits Upload and maintain high-quality product images, size charts, and technical specifications Monitor inventory levels and coordinate with warehouse team on stock availability Process online orders and coordinate with shipping team for timely fulfillment Content Creation & Marketing: Develop engaging content that showcases outerwear quality, durability, and style Create product videos, lookbooks, and seasonal catalogs for wholesale buyers Write blog posts and articles about outerwear trends, care tips, and industry insights Design email campaigns targeting corporate accounts and retail partners Manage social media presence with focus on B2B audience engagement Digital Marketing & SEO: Implement SEO strategies to improve search rankings for wholesale outerwear keywords Manage Google Ads and social media advertising campaigns Analyze website traffic, conversion rates, and campaign performance Optimize product pages for better user experience and conversion Track competitor pricing and marketing strategies Customer Relationship Management: Support online customer inquiries about products, sizing, and bulk orders Maintain customer database and segmentation for targeted marketing Coordinate with sales team on lead generation from online channels Develop loyalty programs and incentives for repeat wholesale customers Analytics & Reporting: Monitor e-commerce metrics including traffic, conversions, and average order value Generate monthly reports on online sales performance and marketing ROI Use Google Analytics, social media insights, and platform analytics for optimization Track seasonal trends and adjust marketing strategies accordingly Qualifications: 2+ years of e-commerce or digital marketing experience Proficiency in e-commerce platforms (Shopify, Fashiongo, Faire) Strong understanding of SEO, Google Ads, and social media advertising Experience with email marketing platforms (Mailchimp, Constant Contact) Excellent writing skills for product descriptions and marketing content Good graphic design skills (Canva, Adobe Creative Suite preferred) Knowledge of Google Analytics and social media analytics tools Bachelor's degree in Marketing, Business, or related field preferred Preferred Experience: Fashion, apparel, or wholesale industry background B2B marketing experience Photography skills for product images ( Using AI to create Images and Videos) Experience with wholesale marketplaces and trade platforms Knowledge of textile care labeling and garment specifications Job Type: Full-time Pay: $20.00 - $25.00 per hour Expected hours: 8 per week Benefits: 401(k) 401(k) matching Dental insurance Employee discount Health insurance Paid time off Vision insurance Ability to Commute: Monterey Park, CA 91754 (Required) Ability to Relocate: Monterey Park, CA 91754: Relocate before starting work (Required) Work Location: In person