Vayu Sleep, Marketing Lead Full-time | Brooklyn, NY | Primarily in-office | $90-100k | Stock Options + competitive benefits Vayu Sleep is a consumer health company transforming sleep apnea therapy — not just by improving it, but by making it truly personal. Most patients quit CPAP because the mask doesn’t fit. So we’re building a new one. Vayu Sleep ends the one-size-fits-all failure of CPAP therapy with a mask precision-crafted through AI scanning and robotic 3D printing. By solving for fit, we eliminate leaks, discomfort, and dropout — helping more people, and more care teams, finally achieve sleep therapy that works. Founded by leaders across sleep medicine and AI-driven customization, including former CEO of an FDA-cleared sleep apnea mouthpiece company and the co-founder of Shark Tank-featured wearables brand TheMagic5, Vayu brings clinical insight and proven innovation to a $2.4B+ market in need of reinvention. Our vision extends beyond the mask: to build a platform that personalizes sleep therapy from diagnosis through lifelong support — improving outcomes, simplifying care, and restoring energy and confidence to millions. We’re hiring our first Marketing Lead — a hands-on generalist who thrives on building from zero to one. You’ll take ownership of our go-to-market programs across content, email, paid, community, and lifecycle — translating a defined brand strategy into real-world traction. You’ll move fast, test smart, and build a marketing engine designed to scale What You’ll Do This is a highly collaborative role with clear ownership. You’ll work closely with our founders, advisors, and creative partners — but you’ll be the one driving marketing execution, learning fast, and turning insights into action. In your first 90 days, you’ll help get the brand ready to launch: activating core surfaces, building out our acquisition and lifecycle flows, and bringing the product to life across organic, paid, and community channels. Go-to-Market Execution • Launch and optimize paid campaigns across platforms like Meta, Google, and TikTok • Build and manage automated email flows for pre-purchase, onboarding, and retention • Manage Shopify content and merchandising (no coding required); coordinate updates with design/development partners Content & Brand Expression • Bring our brand to life across all touchpoints — copy, visuals, and tone • Create educational and conversion-focused content (blogs, emails, social, etc.) • Collaborate with marketing, creative and design partners to maintain brand consistency and elevate the experience Community & Advocacy • Engage with peer-led spaces like Facebook groups, Reddit, and YouTube where CPAP users share advice • Source and share real user stories that build trust and normalize therapy • Identify and partner with micro-influencers in sleep, health, and wellness; help shape early-stage referral and ambassador programs Insights & Optimization • Track and report on key KPIs including CAC, LTV, CTRs, open rates, and churn • Use tools like Hubspot, Klaviyo, and GA to manage automations, segmentation, attribution, and performance • Coordinate campaigns and experiments across functions with strong organizational habits Who This Role Is For • A generalist marketer who’s excited to wear multiple hats and try new things • Someone who’s shipped real campaigns — and knows how to make tradeoffs, fast • A builder who wants to grow alongside a brand that’s just getting started • Someone who cares deeply about helping people feel better and live better What We’re Looking For • 5–7 years experience in performance, lifecycle, or DTC/e-commerce marketing, ideally in an early-stage or high-growth environment • Proven ability to launch and manage campaigns across multiple channels • Strong copywriter and communicator with a sharp eye for tone, detail, and clarity • Hands-on with tools like Hubspot, Klaviyo, Shopify, Meta Ads Manager, and Google Analytics • Strategic thinker and self-starter who turns ambiguity into action • Start date: September 2025 • Bonus: Experience in sleep, healthtech, wellness, or consumer medical categories What You’ll Get • A clearly defined brand strategy and identity — and the opportunity to bring it to life • High visibility and collaboration with founders and creative partners • Clear ownership today, with room to grow as the company scales • Competitive salary of $90-100k depending on experience • Comprehensive benefits, including health, dental, and vision coverage • Paid time off, holidays, and flexible hybrid work setup based in NYC Ready to help millions of people sleep better? Let’s talk.