About Wallauer Paint, Hardware & Design For over 100 years, Wallauer has proudly served our communities as a trusted, family-owned business. Today, as an employee-owned company (ESOP), every team member shares in our success and helps carry forward our long-standing tradition of providing professional advice, quality products, and outstanding service in 16 retail store locations in Westchester, Putnam and Rockland counties. We supply both contractors and homeowners with expert guidance, top-tier paint and hardware products, and custom design solutions — always at fair prices. At Wallauer, we believe in investing in our employees through training, career growth opportunities, and a supportive, safe work environment. We’re not just co-workers — we’re owners working together to be our communities’ favorite local paint, hardware, and design destination. Position Overview We are currently seeking a skilled, motivated and results-driven Marketing Lead to join our growing team to be the “Face of Wallauer”. As the Marketing Lead, you are the creative force and strategic thinker behind our multi-location brand presence. This role owns the end-to-end execution of integrated marketing campaigns across digital, print, radio, events, and in-store experiences. You'll champion consistent branding, drive promotional success, and lead content development that engages customers, energizes employees, and fuels growth. Key Responsibilities • Plan and execute omnichannel sales campaigns including print, digital, social media, radio, e-mail, and in-store signage. • Design and produce promotional materials like flyers, postcards, digital banners, print ads, and window displays. • Lead event marketing for flagship initiatives such as Contractor Appreciation Month, Annual ProShow, and grand openings. • Manage the company website and e-commerce channels (e.g., Shopify), keeping promotions current and product listings optimized. • Develop and execute digital marketing strategies across Google, social media, YouTube, and streaming platforms. • Create engaging social content and manage local SEO, online profiles, and customer review strategies. • Oversee in-store branding and signage, coordinating with vendors and municipalities for visual compliance and installation. • Administer co-op marketing programs and maintain detailed budget tracking and invoice reconciliation. • Support internal employee engagement with branded apparel, business cards, posters, and employee-facing materials. Job Qualifications • Experience in marketing, advertising, or retail-focused campaign management • Proficiency in graphic design tools (Adobe Creative Suite, Canva, etc.) • Working knowledge of WordPress, Shopify, HTML/CSS, and email marketing platforms such as Omnisend, Klaviyo, or Constant Contact • Strong writing and editing skills for ads, emails, and internal documents • Highly organized with excellent multitasking and project management skills • Comfortable working with store teams, vendors, printers, and external partners • Familiarity with signage design and production • Understanding of SEO, PPC campaigns, and co-op marketing programs • Familiarity in event promotion and community marketing • Proficiency with Google Analytics and tracking tools such as SEMrush What You Bring to Wallauer • Visual design and copywriting skills • Digital marketing expertise, including paid media, SEO, and email campaigns • Project management and vendor coordination • Passion for retail and brand storytelling across physical and digital touchpoints Why Join Wallauer? • Employee Ownership: ESOP program — share in the company’s success! • Competitive compensation based on experience • Full benefits package: health, dental, vision, life insurance, FSA. HSA and more! • 401(k) retirement plan • Paid vacation, holidays, and sick time • Employee discounts on products • Ongoing training and professional development opportunities • Supportive, friendly, and safety-focused work environment