A fast-growing company in the wholesale distribution industry is seeking a Marketing Manager to lead and expand B2C and B2B marketing initiatives across multiple beauty brands and divisions. The ideal candidate is a dynamic, hands-on leader with expertise in e-commerce, wholesale, and retail marketing. Through strategic planning and clear communication, the new leader will drive business growth by executing high-impact campaigns and strengthening partner relationships while building scalable marketing systems and developing a high-performing team. Salary + Additional Benefits: • $80,000-$100,000 + Bonus • Healthcare Stipend • High-impact role with ownership and visibility across multiple brands • Opportunity to build the marketing function from the ground up Location: Houston, TX Type of Position: Direct Hire Responsibilities: • Lead omnichannel marketing campaigns for B2C and B2B channels, including e-commerce, wholesale, distribution, and retail. • Collaborate with leadership to align marketing strategy with brand and goals. • Monitor, analyze, and report on KPIs (e.g., conversion rates, email open/clickthrough rates, organic, ROAS, engagement, SEO, etc.). • Organize and launch digital and out-of-home campaigns • Redefine and manage internal marketing processes, workflows, and reporting frameworks from the ground up. • Identify bottlenecks and implement scalable solutions to streamline marketing operations. • Oversee digital strategy and execution. • Oversee influencer outreach, UGC strategy, and product seeding efforts. • Improve and lead email and SMS marketing execution. • Optimize digital storefront contents, SEO, and branding across multiple SKUs. • Plan and manage events, local brand activations, and industry trade shows. • Coordinate in-store marketing materials, creative production, and event logistics. • Serve as the primary contact for external agencies and creative vendors. • Oversee distribution and partners in LATAM to record and align campaigns, messaging, and launches. • Ensure consistent branding across markets while adapting to regional needs. • Communicate regional market trends and competitive shifts to the executive team. • Lead and restructure the internal marketing team. • Manage marketing budgets, expense reporting, and ROI analysis. • Evaluate and manage third-party agencies and vendors to support campaign execution. • Develop SOPs for the department. Requirements: • 5+ years of marketing experience, with at least 2 years in a leadership or execution-heavy role. • Bachelor's Degree in Marketing, or a related field • Leadership mindset — strategic, proactive, analytical, and execution-focused • Financial fluency — ability to track ROI, budget spend, and vendor performance • Proven ability to run digital and offline campaigns across multiple channels. • Hands-on experience with Shopify, Meta Ads, Google Ads, SEO, and influencer platforms. • Strong copywriting, project management, and communication skills. • Track record of working in fast-paced environments with limited resources. • Experience in fragrance, beauty, luxury goods, or consumer products preferred. • Bilingual (English/Spanish) strongly preferred. • Willingness to travel as needed (pop-up events, partner meetings, trade shows). • Must be comfortable wearing multiple hats in a fast-paced, creative team environment. Due to the high volume of applications we typically receive, we regret that we are not able to personally respond to all applications. However, if you are invited to take the next step in the process, you will typically be contacted within one week of submitting your application.