Job Summary: As the Email, SMS and E-commerce Marketing Specialist, you will lead the strategy, creation, testing, and analysis of email and SMS marketing campaigns to drive e-commerce engagement, conversion, and retention. This role is essential to Walsworth’s evolving digital marketing approach and will focus on enhancing our email and SMS performance using data-driven tactics and creative campaign execution. This role is based out of our Walsworth – Overland Park, Kansas, office. This a salaried, exempt position. The schedule is Monday – Friday, 8 AM – 4:30 PM. Essential Functions: • Develop and manage end-to-end email and SMS campaigns from concept to execution to reporting for both B2C and B2B audiences. • Create and maintain campaign calendars aligned with promotions, product launches, and business objectives. • Design and manage A/B testing for subject lines, content, creative, and offer structures across email and SMS. • Build automated lifecycle flows (welcome, abandon cart, re-engagement, etc.) and optimize for performance. • Monitor and report on key performance indicators (KPIs) including open rates, click-through rates, and conversions, using campaign insights to drive optimization. • Recommend and implement best practices for email and SMS marketing in compliance with industry regulations (CAN-SPAM, GDPR, etc.). • Collaborate closely with marketing team to align messaging and visuals to drive cross-channel campaign success. • Bring forward proactive strategies for continuous improvement and customer engagement, leveraging data and campaign insights. • Manage campaign workflows and deadlines using project management tools (Monday.com experience a plus). • Support strategic planning efforts including budgeting, content calendars, and yearly campaign roadmaps. • Write and edit marketing copy as needed, with knowledge of AP Style considered a plus. • Contribute to team brainstorming sessions and follow through on initiatives from concept to execution. • Assist with marketing efforts across other channels and verticals, including potential commercial business support. • Participate in internal and external presentations, including campaign performance reviews. Knowledge, Skills and Abilities • 2-3 years of hands-on experience in e-commerce and related email marketing; SMS marketing experience strongly preferred. • Working knowledge of Brevo and Pardot (or comparable platforms). • Working knowledge of Microsoft Office tools • Demonstrated success in campaign strategy, list segmentation, and A/B testing. • Understanding of email/SMS marketing laws and compliance standards. • Highly collaborative, curious, creative, and proactive with strong attention to detail and organizational skills. • Excellent interpersonal and communication skills • Able to work both independently and as part of a team. • Agency experience or background in managing diverse accounts and strategies is a plus. • Experience with Monday.com or other project management tools is a plus. • Strong data and analytical skills with the ability to interpret campaign data and turn insights into action. • Excellent writing, editing, and proofreading skills. • Familiarity with HTML and email design best practices is a plus. • Bachelor’s degree in Marketing, Communications, or related field preferred – or equivalent relevant experience. Minimum Requirements: • U.S. work authorization is required. Walsworth does not offer employment sponsorship. • Bachelor’s Degree in Marketing, Communications, Public Relations or a related field and two years’ experience in marketing or a related function OR • Associate Degree in Marketing, Communications, Public Relations or a related field and four years’ experience in marketing or a related function • A pre-employment drug screen, background check and social media screening is required for this role due to potential interactions with minors and students • This position is based out of our Walsworth – Overland Park office