• • W2 Contract • • Plano, TX • • ONSITE • • $45-50/hr • • Top Skills • Media planning, audience targeting • Media campaign management and optimization • Media measurement evaluation • Media budget management Responsibilities • Develop and manage the paid media and communications strategies that will drive customer loyalty and acquisition, increase engagement, and improve conversion rates • Collaborate with brand and creative teams to develop and implement paid media and on- and off-site digital content strategy that drives creative innovation and improves our product storytelling through digital channels • Utilize customer analysis to optimize marketing programs and improve audience development of media programs • Support the Marketing leadership and Finance teams with planning and forecasting of the paid media channels • Manage reporting framework that effectively captures program performance and produces actionable run-of-business channel optimizations • Analyze, distribute and present performance findings while being able to clearly and concisely communicate program and channel performance and progress against goals in a cross-functional setting • Effectively manage and collaborate with external agency partners to ensure best in class agency management and integrated marketing agency execution Functional Responsibilities • Lead the strategic development and execution for paid marketing channels (TV, Display, Digital Video, Paid Social, OOH, etc.) • Develop actionable channel strategies and a strategic media plan that drives consistent and cost-effective demand initiatives with a focus on brand awareness, customer growth and improved purchase frequency of existing customers while driving scale to maintain performance targets • Develop full-funnel acquisition strategies taking into consideration audience targeting and segmentation, content and messaging testing, and conversion optimization • Manage paid media budget, aligned with strategic objectives, and monitoring spend and ROI based on identified KPIs. • Manage external agency, vendor and marketing technology relationships to progress overall media capabilities and marketing strategies through ongoing testing and optimization • Act as a subject matter expert on all things paid media oriented Qualifications • A positive all-hands-on-deck attitude and willingness to get the job done • Interest in rolling up your sleeves and executing just as much as developing strategy • Passion for problem solving and digging into analytics to identify solutions and areas of optimization • Bachelor's degree or higher in Marketing or other related fields preferred • 8-10+ years of successful experience across paid media strategy and execution • Proven experience developing and managing comprehensive paid media strategies as well as planning for day-to-day operations • A strong understanding and proficiency with eCommerce and marketing platforms, and the ability to interpret and understand performance metrics • Comfortable consuming large amounts of data and identifying clear opportunities enhance customer experience and grow company profitability • Able to pivot strategically based on campaign and channel performance • Proven experience leading, developing and mentoring teams, including managing direct and indirect reports • Experience managing external agencies and partners • Excellent communication and project management skills • Able to transform detailed analysis into straightforward summaries for cross-functional partners • Strong presentation and communications skills to present proposed strategies effectively to senior executives • Works collaboratively with team members to achieve deliverables Critical Skills and Attributes • Ability to influence, collaborate, and drive peers to common goals and optimal solutions. • Ability to function within a very large and matrixed organization • Strategic thinker, is analytical, detail and results oriented with excellent problem-solving skills • Strong verbal and written communication skills • Strong leadership skills • Plan, organize, and prioritize multiple assignments and projects.