Welcome to Americanflat! We're passionate about making home decor stylish, affordable, and accessible to everyone. Our curated selection of products is designed to help people easily transform their spaces into inviting, personalized homes. By joining us, you’ll be part of a global team that empowers customers to bring beauty and functionality into their everyday lives with high-quality products. At Americanflat, we’re dedicated to inspiring and supporting creativity in every home. Our Culture As a remote-first company, we thrive in a fast-paced and rapidly growing environment, driven by a diverse, globally distributed team that shapes our dynamic culture. We embrace lean principles to drive growth, efficiency, and continuous improvement. Direct communication, timely feedback, and collaboration are at the core of our success, with every team member’s input valued as integral to our shared goals. Our unity and mutual support empower us to achieve ambitious objectives, while our global perspectives and adaptability help us excel in an ever-changing landscape. About The Role We’re seeking a U.S.-based Meta Ads Specialist to plan, launch, and optimize paid campaigns that drive customer growth and sales. In this role, you’ll manage budgets, test creatives, and track performance to deliver strong results in a fast-paced DTC environment. You’ll work closely with creative, sales, and analytics teams while staying on top of Meta’s latest advertising tools and trends. The ideal candidate has a proven track record of scaling Meta Ads campaigns, meeting ROAS goals, and using data to guide decisions. Responsibilities • Develop and manage paid campaigns on Meta platforms to drive customer growth, sales, and retention. • Build and organize campaign structures, including audience targeting, bidding strategies, and ad creative rotation. • Collaborate and test with the creative team to launch and improve ads like videos, carousels, and user-generated content. • Track and optimize campaign performance daily using KPIs such as CPC, CPA, CTR, and ROAS. • Run and analyze A/B tests on targeting, creatives, and landing pages to boost results. • Report and align with the DTC and sales teams by sharing weekly insights, tracking budgets, and staying updated on Meta’s policies and trends. Requirements • Bachelor’s degree in Marketing, Advertising, Business, or related field (or equivalent experience). • 3+ years of experience running and scaling Meta Ads campaigns, ideally in e-commerce, retail, or CPG. • Proven success meeting ROAS goals and performance targets in direct-to-consumer (DTC) marketing. • Strong skills with Meta Ads Manager, Pixel, Events Manager, and campaign tracking tools. • Knowledge of funnels and customer journeys with ability to optimize for higher conversions. • Strong communication and data skills, with Excel/Google Sheets knowledge; experience with Google Analytics is a plus. • Must work US (EST/EDT) business hours. What We’re Looking For In You • Adaptable & Resourceful: Navigate change and prioritize effectively. • Multitasker: Balance multiple tasks and priorities. • Creative & Curious: Always seeking new, innovative solutions. • People-Oriented: Friendly, diplomatic, and eager to collaborate. • Problem-Solver: Identify challenges and create actionable solutions. • Proactive & Independent: Self-motivated and results-driven. Why Join Us? Perks & Benefits • Health Coverage: Comprehensive health, dental, and vision plans. • 401(k) Match Retirement Plan • Paid Time Off (PTO): We prioritize your well-being with a generous PTO package designed to support a healthy work-life balance. Our comprehensive PTO includes: • Vacation Days: Time off for you to relax and recharge • Wellness Days: Dedicated days to focus on self-care and mental health • Parental Leave: Time to spend with your new child, whether through birth or adoption • Bereavement Leave: Paid time off to grieve and manage personal loss • U.S. Holidays: Observance of all major U.S. holidays • Floating Holidays (for international contractors): Flexible paid time off that can be used for any personal or cultural observance • Work From Anywhere: Enjoy the flexibility of a remote-first environment. • Collaborative Global Team: Work alongside a diverse group of talented professionals from around the world. • Culture of Growth & Innovation: Thrive in a dynamic, fast-paced culture that encourages creativity and development. • Purpose-Driven Mission: Contribute to making stylish home decor accessible to everyone. • Learning and Development Opportunities: Enhance your skills with continuous learning and professional growth initiatives. Be part of a team that inspires beautiful spaces. Americanflat is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive and welcoming environment for all employees. We encourage candidates from all backgrounds to apply. The final salary offer may vary based on several factors, including the candidate's specific geographical location and compliance with local salary standards and regulations.