About Quote.com: Quote.com is a tech-enabled omnichannel performance marketing organization that delivers high-quality, mission-critical demand at scale to industry-leading partners. The company serves customers across multiple market verticals, including Auto, Health, Home, and Life Insurance, and provides significant value to consumers through an independent, third-party comparison-shopping experience. Quote.com's omnichannel marketing approach includes organic search, paid search, social media, television, and other marketing technologies. We are a fully remote company. Job Summary: We’re seeking a detail-oriented and data-driven Paid Search Analyst to join our digital paid media team. In this role, you will be responsible for the day-to-day management and optimization of paid search campaigns (primarily Google Ads and Microsoft Ads), with a focus on driving performance, improving ROI, and meeting business objectives. You’ll work closely with cross-functional teams, including strategy, creative, and analytics, to ensure paid search efforts align with broader marketing goals. Key Responsibilities: • Manage, monitor, and optimize PPC campaigns across Google Ads, Microsoft Ads, and other paid search platforms • Conduct keyword research, write compelling ad copy, and manage ad extensions and audience targeting • Analyze performance data and generate actionable insights to improve campaign efficiency (CTR, CPC, CPA, ROAS) • A/B test ad creatives, landing pages, and bidding strategies • Develop and present regular campaign reports and insights to internal stakeholders • Collaborate with SEO, display, and social teams to align paid search with broader digital strategies • Stay current with search engine trends, algorithm changes, and platform updates Qualifications & Experience: • 1-3 years of hands-on experience in managing paid search campaigns, with an emphasis on lead generation in direct-to-consumer marketing. • Proficiency with Google Ads, Google Analytics and Microsoft Ads • Strong working knowledge of PPC strategies, bid management, keyword research, and A/B testing. • Experience with analytics platforms such as Google Analytics and Looker • Strong analytical skills with a data-driven approach to campaign optimization. • Excellent communication, analytic, and strategic thinking skills. • Familiarity with keyword research tools (e.g., SEMrush, Ahrefs, Google Keyword Planner) • Excellent written and verbal communication skills • Google Ads Certification(s) preferred • Experience with campaign tracking platforms (e.g., Google Tag Manager, Looker Studio, or similar) is a bonus