Paid Social Specialist – Fast-Growth Consumer Brand Location: Soho, London (4 days in-office, 1 day WFH) Salary: £45,000- £65,000 (DOE) + benefits We’re partnering with a fast-growing, founder-led consumer brand on a mission to make life a little more fun. They design and sell innovative products enjoyed by customers around the world, with an ambitious growth trajectory and a highly creative, social-first approach to marketing. We’re looking for a Paid Social Specialist to join their lean, ambitious marketing team. This is a high-impact role where you’ll take ownership of scaling our paid social channels, turning viral creative into performance-driven campaigns that drive real business growth. What You’ll Be Doing: • Plan, launch, and optimise paid social campaigns across Meta (Facebook & Instagram), TikTok, and other platforms. • Collaborate with our creative team to ideate, brief, and test new ad content. • Build and optimise top-of-funnel and retargeting strategies, with a focus on maximising ROAS. • Track and analyse customer journeys using attribution tools, with a focus on driving traffic to marketplaces. • Explore new channels (e.g., Pinterest, Reddit, Snapchat) for audience growth. What We’re Looking For: Essential: • Proven experience managing Meta Ads campaigns (Facebook & Instagram). • Experience optimising social campaigns to drive traffic to Amazon pages (the brand sells through Amazon predominantly). • Strong understanding of creative testing, funnel strategy, and attribution. • Experience/ strong understanding of attribution - in the context of Paid Social to Amazon customer journeys. • Analytical and data-driven with great attention to detail. • Motivated self starter who can demonstrate a keenness to learn and develop their knowledge through self study and curiosity. • Background in eCommerce or consumer goods. • Experience in a B2C/ D2C/ Consumer setting within a scale-up / start-up or with an agency across these types of brands. Applicants outside of this background will not be considered. • Self-motivated to drive self study outside of your role: you will be asked what types of podcasts, marketeers, books or resources you are relying on to drive independent learning. Why You’ll Love It Here: • High growth: Join a fast-moving, founder-led brand with ambitious plans. • Creative freedom: Test bold ideas and scale what works. • Collaborative culture: Work closely with a small, in-house team in a creative, energetic office. • Impact: See the direct results of your work on the growth of a brand with big ambitions. How to Apply If you're interested in this opportunity, apply on LinkedIn or send your CV to nusrat@pivotallondon.co.uk to arrange a conversation - but lease share the role you are applying to within the subject line. You can also contact me at +44 7584 689959. Please note: Applications without full rights to work in the UK will not be considered, as sponsorship is unavailable. 📲 More opportunities: Visit our job board 👉 Follow us on LinkedIn for insights and updates: Pivotal London