Company Description With a history that dates back over 80 years,Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at the centre of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, we are the flagship Publicis Media agency that uses our ‘Power of One’ business model, with teams that span multiple disciplines across clients such as Aldi, P&G, P&O Ferries, Primark, Samsung, Stellantis, and Visa. We place a huge focus on our People and have driven flagship D&I and L&D programmes within Publicis Media; our goal is to help every individual reach their fullest potential and we encourage everyone to make “Brave Plays” in how they approach their work and their own career development. As a result, we have an exceptionally energised and committed talent base, all of us proud of our welcoming and supportive culture, as evidenced by our recognition as one of Campaign’s Best Places to Work for three years in a row (2021, 2022 and 2023) and most excitingly, Media Week's Agency of the Year 2023! Overview As a Performance Planning Manager, you will be responsible for leading annual performance media budget planning and driving results across cross-channel activations for P&G’s EU Direct-to-Consumer (DTC) shops. This role requires a strong grasp of the paid media ecosystem within an e-commerce environment (biddable media experience preferred), paired with excellent client service skills, analytical expertise, and a passion for performance marketing. You will create multi-channel annual performance media plans based on a bottom-up approach, continuously optimising plans in response to live performance data. You will collaborate closely with activation experts across Paid Search, Paid Shopping, Affiliates, and SEO to guide decisions and ensure campaigns deliver maximum impact. You will have the opportunity to own Paid Social activation (Meta & TikTok) on one account. The role sits within the European Performance Team (15+ members, London based) and will focus primarily on Oral-B DTC accounts across five European markets - DE, AT, NL, FR, ES. Reporting into the Performance Planning Director, you’ll act as the primary client contact for DTC performance media, ensuring budgets are optimised to deliver against KPIs (ROAS & Revenue) while contributing to the evolution of P&G’s performance marketing strategy. Responsibilities • Collaborate with channel specialists to design holistic annual performance media plans aligned to DTC performance KPIs (Revenue & ROAS). • Oversee campaign activations and hold accountability for KPI delivery and performance optimisation. • Stay informed of account activity (trading strategy, promotion calendars & briefs, website developments, new initiatives) and adjust paid media strategies accordingly. • Proactively identify risks, troubleshoot issues, and flag to clients or leadership team where needed. • Manage ongoing projects and provide best-in-class client servicing, delivering accurate, timely responses to queries. • Analyse and interpret performance data, adapting media plans and offering actionable, strategic recommendations. • Support leadership team on strategic workstreams (e.g., QBRs, Test & Learn initiatives). • Drive innovation across accounts by trailing new strategies or processes. • Ensure adherence to P&G operational and financial processes, with meticulous management of budgets and booking systems. • Build strong working relationships with P&G clients and internal teams, acting as the trusted advisor on all matters related to DTC performance media. Qualifications • Experience in performance media planning or activation (with biddable experience preferred). • Prior knowledge of performance marketing within an e-commerce / DTC context is preferred. • Demonstrated ability to manage 7 figure budgets, forecasting, and financial reporting. • Experience in project management, coordinating complex activations across multiple stakeholders. • Strong analytical skills with the ability to extract insights from data and turn them into actionable strategies. • Strong client management experience with a record of building trusted relationships. • Excellent communication and presentation skills; able to translate data into clear narratives for both technical and non-technical audiences. Highly literate with a good understanding of how language is used to communicate to different audiences. • Detail-oriented with exceptional organisational skills and a proactive approach to problem-solving. Diligence and attention to detail in optimisation and reporting • A collaborative team player with the ability to influence internal & external stakeholders and drive alignment. • Passionate, curious, and adaptable in a fast-paced, ever-evolving performance marketing environment. • Commitment to deliver first class work every time and never leave a quality issue unchecked. Additional Information Starcom has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Planswe also offer; • WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year. • REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care. • HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching. • FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave. • FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment. • GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre. Full details of our benefits will be shared when you join us! Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week. We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process. Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).