Welcome to StoreLab! Who are we? We’re a young, ambitious Shopify Growth Service start-up, launched in 2020 and set for significant growth in 2025 and beyond. Our mission is to make e-commerce growth simple for Shopify SMEs through expert performance marketing, creative and strategic services – alongside our proprietary mobile app builder. Who are you? We’re looking for a Performance Marketing Manager specialising in Google & TikTok to join our fast-growing Account Management team and play a key role in driving growth for our e-commerce clients. You’ll be responsible for planning, launching, and optimising paid campaigns across Google and TikTok, with the goal of scaling performance for high-growth DTC brands. You’ll take ownership of campaign strategy, execution, and performance analysis - ensuring every pound and dollar spent delivers maximum impact. This role is perfect for someone who’s analytical and creative, thrives in a fast-paced environment, and is obsessed with improving ROAS through smart testing, bold ideas, and relentless optimisation. You’ll have experience managing sizeable ad budgets, a deep understanding of both Google Ads and TikTok Ads, and a track record of delivering results for e-commerce or consumer brands. If you’re excited by the idea of working with ambitious clients, experimenting with new tactics, and being part of a collaborative team that loves to grow revenue - we’d love to meet you. Must-Have Skills and Experience • Proven experience managing paid media campaigns on Google and TikTok • Strong understanding of campaign structure, targeting, bidding, and optimisation best practices for both platforms • Confident managing budgets of £/$10k+/month and delivering measurable improvements in ROAS and CPA • Analytical mindset with experience using Google Analytics, TikTok Ads Manager, and other performance tracking tools • Comfortable producing clear, insightful reports that connect data to actions and results • Strong collaboration skills - able to work closely with Account Managers, Designers, and Creatives • Experience writing or briefing in performance-driven ad copy and creative concepts • Highly organised with excellent attention to detail across campaign setup and tracking • Comfortable working in a fast-paced, client-facing environment with multiple projects on the go • A passion for performance marketing and staying ahead of trends, platform updates, and testing opportunities Bonus If You Have • Experience working in an agency or with multiple client accounts simultaneously • Familiarity with e-commerce and DTC brand growth strategies • Experience running campaigns across other platforms (e.g. Meta, Pinterest, YouTube) • Knowledge of product feeds, shopping campaigns, and dynamic ads • Google Ads or TikTok certifications • Experience with landing page testing and CRO best practices