The • PPC & SEO Specialist • is part of our digital marketing team & will be responsible for developing, executing, and optimizing strategies to increase visibility, drive high-quality traffic, and maximize conversions across search engines and paid media channels. This role requires expertise in both PPC (Google Ads, Bing Ads, social media ads, etc.) and SEO (on-page, off-page, and technical SEO). • Education/Certification(s): • • BA/BS degree in Marketing / Advertising / Ecommerce Operations preferred. • Experience: • • Proven experience in managing PPC campaigns (Google Ads, Bing Ads, Meta Ads, etc.) and SEO (on-page, off-page, and technical SEO). • Requirements for PPC & SEO Specialist: • • Strong SEO knowledge, including on-page, off-page, and technical SEO. • Proficiency in Google Analytics, Google Tag Manager, Google Search Console, and SEO tools like SEMrush, Ahrefs, or Moz. • Experience with keyword research, bid management, and audience targeting • Knowledge of conversion rate optimization (CRO) and A/B testing • Proficiency in Excel/Google Sheets for data analysis and reporting. • Excellent communicator and creative thinker, with an ability to use data to make informed decisions and develop advertising and marketing strategies. • Exceptional writing and editing skills, as well as the ability to adopt the style, tone, and voice of our business’ various types of content. • Benefits for PPC-SEO Specialist: • • Medical • Vision • Dental • Disability • Life Insurance • 401K with Company Match • Paid Vacation • Paid Holidays • Employee Discount • Casual Dress Code • Health Savings Account • Tuition Reimbursement Options Available • Job Duties for the PPC-SEO Specialist • • Develop, implement, and manage PPC campaigns across Google Ads, Bing Ads, and other paid platforms • Conduct keyword research and competitive analysis to improve campaign performance. • Optimize ad copy, landing pages, and bidding strategies to maximize conversions • A/B test ads, audiences, and strategies to continuously improve results. • Manage and allocate budgets effectively to maximize ROI • Monitor and report on campaign performance, including KPIs such as CTR, CPC, conversion rates, and ROAS. • Analyze data to make data-driven decisions for campaign optimizations. • Develop and implement a comprehensive SEO strategy, including on-page, off-page, and technical SEO. • Conduct keyword research and optimize website content, metadata, and internal linking structures. • Identify and resolve technical SEO issues, such as crawl errors, page speed, and mobile usability. • Build high-quality backlinks through outreach, content marketing, and PR efforts. • Monitor website rankings, traffic trends, and user behavior to identify opportunities for growth. Job Type: Full-time Pay: $50,000.00 - $80,000.00 per year Benefits: • 401(k) • 401(k) matching • Dental insurance • Employee assistance program • Employee discount • Flexible spending account • Health insurance • Health savings account • Life insurance • Paid time off • Parental leave • Retirement plan • Tuition reimbursement • Vision insurance Schedule: • Day shift • Monday to Friday People with a criminal record are encouraged to apply Work Location: In person