Hiring - Worldwide Consumer Engagement Lead Organization: Consumer Channel & Partner Marketing – Digital Strategy & eCommerce Location: Hybrid (Remote with Pacific-time hours, 1 day on-site if needed) Contract Duration: Aug 2025 – June 30, 2026 (Strong potential for extension) About the Role We are seeking a Worldwide Consumer Engagement Lead to join the Digital Strategy & eCommerce team. In this role, you’ll elevate how we partner with top global retailers (Best Buy, Amazon, Walmart, Currys, JB Hi-Fi, JD.com, and more) to drive sales across Devices & Creativity (productivity, operating systems, and devices). This is a global role where you’ll shape social media, influencer, and retail media network strategies across regions (Americas, EMEA, Asia), while ensuring consistent, innovative, and effective approaches to consumer engagement. Key Responsibilities • Lead a global workstream connecting first-party social channels with third-party retail social handles. • Partner with regional leads (Americas, EMEA, Asia) to streamline and scale retail social strategies, achieving cost efficiency and consistency. • Support campaigns with best practices for social content and channel strategy. • Maintain and evolve Social Commerce Playbook and Global Influencer Strategy Playbook for worldwide use. • Drive Retail Media Network strategy, piloting innovative approaches with global partners (personalization, co-branding, performance tracking). • Create executive-ready deliverables and provide social insights for retailer leadership meetings. • Facilitate knowledge-sharing across global regions to accelerate retail marketing maturity. Who You Are • A thought leader in social, media, and retail innovation with a passion for how platforms shape culture and consumer behavior. • Fascinated by the future of social commerce (YouTube, TikTok, Instagram, Facebook, and emerging platforms like Douyin, Red Book, WeChat, LINE). • Skilled at connecting brand, influencer, and retail media strategies to deliver global impact. • Collaborative, with experience navigating complex organizations and building cross-regional relationships. Qualifications ✔️ 10–15 years’ experience in Social Strategy, Content Strategy, Influencer Strategy, and Integrated Marketing Campaigns (brand, platform, or agency). ✔️ 5+ years’ experience in partner, digital, or eCommerce marketing. ✔️ 3+ years’ experience in large, complex organizations (Consumer Electronics, Silicon, Retail brands, or Social Media platforms preferred). ✔️ Global experience managing cross-cultural projects. ✔️ Proven track record of leading social, influencer, and retail media strategies at scale. ✔️ Bachelor’s degree required. Work Setup • Remote with Pacific-time hours • 50% meetings, 50% focused project work • Hybrid flexibility (occasional onsite collaboration as needed) Why Join This Team? • Shape global retail marketing strategy across some of the world’s largest retailers. • Be at the forefront of social commerce and retail media innovation. • Gain high visibility with global leadership and influence brand direction at scale. • Work with a dynamic, cross-regional team passionate about transforming how consumers engage with products. 🔗 Apply now to join as a Worldwide Consumer Engagement Lead and help transform global consumer engagement strategies!