Retention Manager Hybrid, 3 days in office JOB SUMMARY: The Retention Marketing Manager is responsible for leading and formulating the retention and loyalty strategy for the brand including executing the day-to-day email marketing activities, primarily email ideation and production, with key business goals of driving database retention and reactivation. This role entails building and executing daily emails/sms, generating email segments, customer targeting, tracking, and reporting on performance and helping to create engaging & branded revenue-generating email campaigns. The ideal candidate is creative with multi-tasking, technical and analytical skills. JOB RESPONSIBILITIES: Retention Strategy & Lifecycle Marketing • Manage all lifecycle marketing programs, including welcome journeys, retention, replenishment, transactional emails, and loyalty programs to ensure a seamless customer journey. • Develop and execute retention strategies that nurture customers from acquisition through long term subscriber retention to drive LTV & Improve retention rate. • Identify opportunities to enhance retention and drive repeat purchase behavior to ultimately drive revenue • Partner with cross-functional teams to develop strategies that drive incremental revenue and increase customer LTV. Email & SMS Campaign Execution • Lead the planning, and execution of all email and SMS marketing campaigns (e-comm and occasionally assisting wholesale) ensuring best-in-class creative, segmentation, and personalization. • Drive e-commerce growth and profitability by developing customer central and branded campaigns • Continuously optimize email and SMS flows and develop and execute A/B testing strategies to refine messaging, timing, and creative performance. • Implement new programs: loyalty, referral, shopping customization, etc. • Assist in management of the growth and maintenance of the email database – including new sign-ups and opt-outs • Create and develop an international email marketing strategy to reach our non-US growing customer base • Benchmark campaigns industry-wide to help us ideate and execute new email marketing programs • Brief copywriting and creative team for customer-facing and branded language to align with story • Project manage email campaigns production with Design, Website and Ecommerce • Maintain weekly calls with agencies and platform reps to align current status and updates • Work in collaboration with the agency to build and deliver long-term email marketing strategies Analytics & Performance Optimization • Own retention channel performance, setting and tracking KPIs on a weekly and monthly basis • Leverage analytics to measure the effectiveness of campaigns, customer segments, and lifecycle touchpoints, providing actionable insights. • Create and present regular performance reports to leadership, making strategic recommendations based on key trends and findings as well as recommendations in an effort to help optimize • Identify and implement new automation opportunities and platforms to improve efficiency and campaign effectiveness. REQUIREMENTS: EDUCATION • BA / BSC required EXPERIENCE • 4-6 years’ experience required in Marketing/Digital Marketing/Ecommerce with a background in owning Retention & Loyalty (CRM) • Knowledge of retail/children fashion and a passion for understanding customer needs and behaviors Skills • experience in customer lifecycle management, with a strong understanding of segmentation, personalization, and automation. • Experience with email capture for growth • A solid mix of analytical and creative skills, including the ability to copy write when needed • Knowledge of Klaviyo, Optimizely, and attentive • Technical email/s,s marketing techniques and understanding of inbox delivery techniques • Proven implementation of retention best practices is a plus • HTML programming experience a plus • Should be a self-starter, able to multitask, work under pressure and prioritize • A passion to understand the tactics and technologies behind online marketing • Delivery / results focus, with strong attention to detail • Thrives on owning their job responsibilities and has flexibility • Performance and results driven • Adobe Photoshop experience a plus • Ability to manage several projects simultaneously, with limited supervision and under tight timeframes • Must be proficient in MS Word, MS Excel, PowerPoint Salary $100,000 -$110,000