THE COMPANY We’re on a mission to empower everyday lives with our diverse family of brands! Pacific World Corporation is a major player in the beauty industry, owning a range of popular and diverse beauty brands that cater to various customer needs. In addition, Pacific World Corporation, also the #1 leader in private labels, offers private label services for major retailers, providing high-quality products with custom branding. We pride ourselves on innovation, integrity, and excellence in all aspects of our operations. As a leader in our field, we are committed to fostering a collaborative and empowering work environment where employees can thrive and contribute to our continued success. POSITION TITLE Sr. Director of Ecommerce REPORTS TO Executive Vice President of Finance & Ecommerce LOCATION Headquarters is in Downtown Los Angeles, CA ABOUT THE POSITION We are seeking an experienced, results-driven Vice President of Ecommerce to lead and scale our digital commerce channels, including our DTC website, Amazon, and retailer.com partners. This executive will own the ecommerce P&L, drive profitable revenue growth, and oversee the strategic execution of digital sales, operations, marketing, and merchandising initiatives. The ideal candidate is a data-informed leader with a track record of building high-performing teams, optimizing digital performance, and managing cross-functional initiatives in a fast-paced consumer brand environment. KEY RESPONSIBILITIES Strategic Leadership & P&L Management • Own and manage the full ecommerce P&L, ensuring sustainable growth and profitability across DTC, Amazon, and retail.com channels. • Develop and implement a multi-year ecommerce strategy aligned with company growth objectives and brand positioning. • Set revenue, margin, and operational KPIs; monitor performance against targets and adjust strategies as needed. Channel Management • Oversee performance and operations of: • DTC Website (Shopify) – driving conversion, AOV, LTV, site merchandising, UX, and CRO. • Amazon (1P) – managing advertising, pricing, content, inventory, reviews, and compliance with Amazon policies. • Retailer.com (e.g., Target, Walmart, etc.) – managing syndication, content, promotions, and retailer-specific digital media. Team Leadership & Collaboration • Build, mentor, and lead a high-performing ecommerce team spanning marketing, operations, and analytics. • Collaborate with Marketing, Finance, Operations, and Product to ensure alignment of ecommerce initiatives with broader business goals. Digital Marketing & Performance Optimization • Oversee ecommerce marketing programs including SEO, SEM, affiliate, email, SMS, retargeting, paid social, and display. • Manage CAC, ROAS, and retention strategies to ensure efficient customer acquisition and growth. • Utilize A/B testing, analytics tools, and heatmaps to optimize UX and conversion across platforms. Operations & Technology • Partner with Supply Chain and Operations to ensure accurate forecasting, inventory availability, and fulfillment excellence. • Lead technology selection and digital tools stack that supports growth, automation, and scalability. Data, Insights & Reporting • Develop and present actionable insights based on data and analytics, providing regular reporting on channel performance, trends, and opportunities. • Use analytics to identify customer behavior shifts and product performance across channels. QUAIFICATIONS • Bachelor’s degree in Business, Marketing, or a related field; MBA preferred. • 10+ years of experience in ecommerce leadership roles, with a strong background managing DTC, Amazon, and retail.com platforms. • Demonstrated success in owning and growing ecommerce P&Ls of $25M+. • Expertise in ecommerce tech stacks, marketplaces, digital marketing, and omnichannel strategies. • Strong analytical skills with the ability to interpret complex data and translate it into clear action plans. • Excellent leadership and communication skills, with the ability to influence across all levels. • Proven experience working in a fast-paced, high-growth CPG, retail, or consumer brand environment. WHAT SUCCESS LOOKS LIKE • Achieve company digital sales growth goals (10% of total domestic sales) over the next 24 months. • Year-over-year ecommerce margin growth across all channels. • Improved site conversion, customer LTV, and marketing efficiency. • Reduced operational friction across fulfillment, platform integration, and merchandising. • A clear roadmap for sustainable growth and channel diversification. At Pacific World Corporation, we are an equal employment opportunity and affirmative action employer seeking diversity in qualified applicants for employment. We do not discriminate based on race, color, religion, age, gender, marital status, physical or mental disability, medical condition, pregnancy, sexual orientation, gender identity or expression, national origin, veteran status, genetic information, or any other status protected under federal, state, or local law. Pacific World Corporation is committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities.