Hi, we’re Walla! We believe movement is happiness. By revolutionizing the fitness industry’s software, we help boutique fitness studios get and keep more people moving. When your neighborhood fitness studio succeeds, the ripple effect is massive. We aim to make that ripple as big as possible— like, tsunami big. How do we achieve this goal? We build what it takes to support the next generation of boutique fitness studios. This means simple, smart, and flexible software built by a team that is obsessed with making our clients happy. We care about the long game, but ensure our clients’ lives are easier in the short term too. And what do we do to make sure we stay on track? We live by our core values: • Hard work, together • Big Hearted • Always Learning • Build Raving Fans Summary At Walla, we’re building the future of boutique fitness software and we’re looking for a Sr. Growth Marketer to be the architect of our demand engine: the person who turns awareness into pipeline, curiosity into conversions, and happy customers into our strongest advocates. This role is being hired at a pivotal moment. Walla’s next stage of growth depends on two things: expanding our reach through smarter, more efficient campaigns, and turning our customers into advocates through referrals. We’ve proven the model; now we need a dedicated leader to build repeatable systems, test new channels, and unlock the next level of efficiency. If you thrive on ownership, experimentation, and seeing your work directly fuel revenue, this is your chance to leave a mark on a fast-growing SaaS company. This isn’t about checking boxes, it’s about building scalable programs that drive measurable impact. Who You Are: • You have a self-directed, start-up mentality who takes ownership for their work, doesn’t mind helping the team with periodic projects outside specific job description, and will help establish our company culture as we grow. • You use humor to carry yourself through challenges. You bring smiles, laughs, and lots of gif’s • You possess expert communication skills and empathy that allows you to communicate with individuals throughout an organization • You balance confidence with humility • You don’t waste time. You are efficient, effective, and work hard. You take pride in your day-to-day work. • You want to be part of a fast-paced environment to build something that will change the world! What You'll Be Doing: • Paid Acquisition: Plan, launch, and optimize multi-channel campaigns (Meta, Google, LinkedIn, YouTube, TikTok, Reddit). • Conversion Optimization: Lead website conversion optimization through landing pages, forms, and A/B testing. • Referral Growth: Own and expand Walla’s referral program—partnering with Customer Success to activate client advocacy. • Lifecycle Marketing: Create and manage automated email nurtures that support inbound, referrals, and events. • Channel Innovation: Test and evaluate new growth channels each quarter, doubling down on what works. • Data & Attribution: Partner with RevOps to ensure clean attribution and reporting accuracy. • Sales Alignment: Share insights to refine targeting, improve lead quality, and accelerate deal velocity. KPIs You’ll Own • ROAS on paid campaigns to ensure GTM efficiency. • Monthly inbound form conversions tied to revenue goals. • Referral leads per month against plan targets. • 1+ new channel test per quarter with learnings applied. What You Bring to the Team: • 4–6 years in growth or performance marketing, ideally in B2B SaaS • Hands-on experience running paid ad campaigns across multiple platforms • Strong background in CRO, lead gen, and marketing automation • Familiar with running referral or advocacy programs • Analytical and data-driven with proven ability to connect campaigns to pipeline • Collaborative, proactive, and comfortable working across Marketing, Sales, and Success • Results and action-oriented, comfortable managing multiple priorities in a dynamic environment • A keen eye for detail and data management What We Have For You: • Remote work environment • Unlimited vacation policy • Company-paid medical, dental, and vision plans / 50% covered for dependents • Participation in company equity plan with a fast-growing company • Flexible work schedule. As long as you are crushing your goals, you make your schedule! • Fun culture that celebrates wins, encourages autonomy, ownership, and transparency • We are an impact organization, and invite all of our team members to participate in our quarterly volunteer events