Company Description At Cricut, we place the power of handmade into the hands of all. We give you beautiful, easy-to-master tools so you can make something unique, remarkable, perfect. We surround you with ideas, community, inspiration, and encouragement to take your creativity further than you ever imagined. And as a community, we celebrate the exhilarating act of making every single day. So, make that handcrafted card that feels like a hug. Design a shirt for fun, for family, or for a full-blown business. Craft with a passion or for a purpose. Make something big and bold, itsy-bitsy, amazingly ambitious, or just plain silly. Whatever you make, just make your heart out. Because here’s the remarkable truth: When we all make together, we make all things possible. Let’s make. Job Description As our Senior Marketing Manager, Engagement, you’ll champion the new machine owner journey—from first Cricut project cut to sustained machine use, using data to drive your approach. You’ll define and execute onboarding and activation programs across email, push, in app, SMS, and paid social channels. Your mission: accelerate initial machine adoption and maximize project output in the first 30 days to cultivate lasting user engagement. Your Impact • Lifecycle strategy & roadmap: Define tactics for each stage—welcome, first project, habit formation, feature expansion, and win back. • Data leadership: Own onboarding KPIs, cohort analysis, and full-funnel measurement. • Channel execution: Lead creation and optimization of multichannel cadences, in collaboration with product, creative, and digital teams. • Experimentation & optimization: Design A/B tests to improve messaging, timing, segmentation, and copy. • Cross-functional partnerships: Collaborate with Product, Data, User Research, Creative, and Engineering to deliver on campaign goals. • Industry insights: Benchmark against lifecycle best practices in SaaS, ecommerce, and consumer tech. Qualifications • Lifecycle marketing leadership: 3+ years in omni-channel lifecycle or CRM marketing, with measurable impact on activation, retention, adoption—or win back. • Strategic planner: Experience building holistic user journeys using marketing platforms like Braze, Salesforce Marketing Cloud, or similar. Familiarity with orchestration and personalization. • Data storyteller: Proficient in analytics (cohort, funnel, attribution). Comfort with A/B testing frameworks, conversion optimization, and performance dashboards (DOMO, Tableau, or similar). • User centric execution: Transforms user needs into compelling, empathetic messaging and customer journeys. Ability to segment and tailor to personas and usage patterns. • Cross-functional leader: Collaborates effectively with Product, UX, Creative, Engineering, and Research to transform journeys into scalable marketing programs. • Creative yet rigorous: Skilled in both strategy and hands on execution—adjusting flows based on test outcomes. • Growth mindset: Comfortable in ambiguity, thrives in experimentation, and iterates continuously—ideally from early stage to enterprise lifecycle. • Project leadership: Expert at scoping multi-channel campaigns, managing timelines, resources, and stakeholders. • Education: Bachelor’s in Marketing or related field; MBA or equivalent preferred. Why Join Us • Be instrumental in shaping Cricut’s lifecycle marketing strategy, influencing millions of creative experiences. • Work cross-functionally—from product to analytics and creative—in a collaborative environment. • Own real, measurable growth in product usage, retention, and long term mobile engagement. Additional Information We’ve got you covered At Cricut, we take care of our people. You'll also get exclusive employee discounts—and best of all, you’ll be surrounded by some of the most talented and creative individuals out there. A Quick Note Before You Apply… Cricut is in a powerful chapter of transformation. We’re evolving fast—refining our strategy, growing our teams, and raising the bar across the board. This is an incredible opportunity for the right kind of person—but it’s not for everyone. We’re looking for A players—people who don’t just meet expectations, but consistently exceed them. If you thrive in dynamic environments and find joy in turning challenges into momentum, keep reading. Here’s what makes someone a great fit for this role (and for this moment at Cricut): You have a bias for urgency. You don’t wait for perfect clarity to take action—you start, learn, and adjust. You believe that speed matters, especially when paired with thoughtfulness. You ask: “What can move forward today?” and push past inertia. You set high standards—especially for yourself. You’re proud of your work and protective of your reputation. You take ownership, deliver quality, and don’t cut corners. You hold yourself accountable without waiting to be asked. You stay focused when things are moving fast. You can identify what really matters and don’t get distracted by noise. You prioritize well, and manage your time wisely. You collaborate like a pro. You elevate the people around you, communicate clearly, and give thoughtful feedback. You’re low ego, high output—and your team loves working with you. One More Thing (It’s a Big One) This role is in-office at least 3–4 days per week. We believe that real collaboration, innovation, and culture are built face-to-face. If you’re energized by working alongside smart, kind, creative people—and enjoy those unplanned hallway conversations that spark great ideas—you’ll love it here. If you’re looking for a fully remote role, this likely isn’t the right time or place. But if you’re excited by challenge, purpose, and building something better, we’d love to hear from you. Let’s make something amazing—together. What to Do Next: Please attach your resume, cover letter and/or include links to your portfolio or other social presence. If you want to show your super powers in other ways – include that information too. You can be sure that Cricut® is an employer who values individuality, equality and diversity, so tell us what you’re all about. If you are a Maker or a DIY enthusiast, whether you think you are a good one or not, we would love to hear about it when you send us your information. Cricut® is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. This position is contingent on successfully completing a Criminal Background Check upon hire. Cricut participates in E-Verify.