Verified Job On Employer Career Site Job Summary: Chewy is looking for a data driven, tech-savvy, consumer-centric Senior Manager, Product Marketing to join their Brand Marketing Team in Boston. The role involves partnering across teams to craft business strategies and develop high impact marketing strategies that drive results, focusing on product positioning, messaging, and go-to-market executions. Responsibilities: • Partner internally with business and product teams to craft short & long terms roadmaps & goals • Collaborate with consumer insights, user research and business & marketing analytics teams to identify business opportunities, define targets, develop campaign strategies & tactics and measure and report on ongoing performance • Lead development of marketing initiatives 'end to end' (including positioning, messaging, creative development, GTM plans, execution, measurement and reporting) that drive goals & critical metrics • Build close relationships with marketing channel owners (email, social, digital, direct mail, etc.) to determine the marketing mix and partner to ensure coordinated program execution & optimization. • Work with internal creative teams to develop assets from concepts through execution across a broad range of tactics. • Act as a marketing champion for priority product, service and new business offerings for Chewy • Support Product Marketing team leaders passionate about growing adoption of priority features & services Qualifications: Required: • Bachelor’s Degree; MBA Preferred • 5-7 years of product marketing experience; majority within ecommerce or technology space • Expertise in connecting business goals & strategy to marketing strategy (insights, targeting, positioning, etc.) and go to market execution across channels & tactics (display, social, email, direct mail, partnerships, etc.) • Experience growing an established business and also scaling new businesses, services and new product features & offerings • Strong business & data savvy; proficient in online and offline metrics and measurement • Adept at working in a cross-functional, matrixed organization with demonstrated ability to collaborate, lead, influence and gain internal thought Preferred: • Pet Industry Experience Company: Chewy is a pet store that offers products, services, supplies, and prescriptions for pet parents and partners with online services. Founded in 2011, the company is headquartered in Plantation, Florida, USA, with a team of 10001+ employees. The company is currently Public Company. Chewy has a track record of offering H1B sponsorships.