About us At LifeStraw, we believe everyone deserves equitable access to safe drinking water. We design beautiful, simple, and functional products that provide the highest protection from unsafe water based on where and how they will be used. We also take our responsibility to people and planet seriously. For every product sold, a child in need receives access to safe water for an entire year. We have been partners in the fight for the eradication of Guinea worm for 25 years, and we actively respond to emergencies across the globe. We are Climate Neutral Certified and from product to packaging, we measure and minimize our environmental impact. We strive to support underrepresented communities through our actions, our products, our marketing, and our communications. We live, work, and create with impact in mind. We fight for good and always err on the side of action. About the job Senior National Account Manager, Amazon Location: Baltimore, MD Department: Sales Reports to: VP of Global Sales Position Overview LifeStraw is seeking a hands-on, high-performing Senior National Account Manager, Amazon to own and operate our most critical sales channel. Amazon is an important portion of our business, and this role is directly accountable for its daily execution and long-term growth. You will manage the full 1P Amazon business across the U.S. and Canada, with support from our agency partner and with a future eye toward international expansion. This role blends commercial strategy with executional rigor—responsible for forecasting, sell-in, sell-through, promotional planning, advertising spend, and product mix optimization. You'll lead cross-functional coordination and directly influence operations, marketing, creative, and supply chain performance. This is a high-impact role that reports to the VP of Global Sales and offers executive visibility and room to grow. Key Responsibilities Channel Ownership & Growth • Own the full Amazon 1P P&L, including revenue targets, margin performance, and promotional investment. • Lead business planning across assortment, product mix, pricing, and bundling strategies. • Analyze and optimize sell-in, sell-through, inventory flow, and profit drivers. • Develop quarterly and annual forecasts that tie together sales plans, product launches, advertising, and promo spend. • Identify and prioritize growth opportunities based on data, customer behavior, and platform changes. Tactical Execution & Optimization • Oversee item setup, catalog maintenance, listing optimization, and ongoing compliance with Amazon content standards. • Partner with the eCommerce manager to ensure execution of updates across product titles, bullets, content, images, and Brand Store. • Manage weekly demand and PO tracking with Supply Chain and Sales Ops. • Resolve chargebacks, shortages, and operational issues in partnership with internal teams. Advertising & Promotional Strategy • Direct the Amazon Advertising strategy in collaboration with Power Digital. • Monitor Sponsored Ads and DSP performance; align spend with sales and efficiency targets (ROAS, NTB, TACOS). • Plan and manage promotional calendars for seasonal events (Prime Day, BFCM, category-wide pushes). Cross-Functional Leadership • Collaborate with Marketing and Creative on content execution and brand consistency. • Work closely with Sales and Finance to align channel priorities with trade plans and retailer strategies. • Serve as the internal Amazon expert, representing the channel in planning and forecasting conversations. Reporting & Analysis • Deliver clear and timely reports, forecasts, and performance analysis on both consistent and ad hoc schedules. • Maintain dashboards and KPIs related to revenue, ad efficiency, profitability, and inventory health. • Monitor competitive trends, category dynamics, and algorithm changes to inform decisions. What You Bring • 4–6 years managing a high-volume Amazon 1P business with full P&L ownership. • Strong experience analyzing sales trends, promotional lift, advertising efficiency, and product performance. • Hands-on familiarity with Vendor Central, Amazon Retail Analytics, and retail forecasting processes. • Experience directing agency partners for advertising and/or content execution. • Highly proficient in Excel and comfortable interpreting large datasets to make commercial decisions. • Deep attention to detail and organizational excellence. • Strong communication and cross-functional coordination skills. • Self-motivated, outcome-oriented, and comfortable with partial support. • Familiarity with Canadian and/or international Amazon marketplaces is a plus. • Bachelor’s degree required. Why LifeStraw? At LifeStraw, we fight for good. We’re a mission-driven company redefining safe water access through innovation, impact, and sustainability. Every product sold contributes to our humanitarian programs, and every team member contributes to our global footprint. We are also committed to building a team culture that reflects the way we work and the values we stand for: • Deliver clear and timely reports, forecasts, and sales analysis for your account base on both consistent and ad hoc schedules. • Foster a culture of collaboration, accountability, and continuous improvement across functions and markets. • Live our values: Fighting for Good; Living, Working, and Creating with Impact in Mind; Erring on the Side of Action; and Leaving Everything Better. • Contribute to LifeStraw’s impact on people and planet, including local volunteering and sustainability efforts. • Bring very high attention to detail to everything you touch.