Company Overview: Redwood Outdoors is a fast-growing ecommerce company specializing in luxury Sauna and Cold Plunge products designed to bring the wellness benefits of heat and cold therapy to homes in the USA. About the Role We’re hiring a Senior Paid Media Manager to lead strategy, execution, and optimization of all paid acquisition efforts. This role is ideal for someone who is both analytical and creative—comfortable managing cross-channel campaigns, uncovering insights through data, and driving revenue growth through performance marketing. You’ll be responsible for scaling paid media programs across search, social, and display platforms, aligning efforts with broader marketing objectives, and managing budgets to maximize return on investment. Key Responsibilities • Develop and execute full-funnel paid media strategies across platforms including Google Ads, Meta, TikTok, YouTube, and programmatic channels • Manage media planning, campaign setup, audience targeting, A/B testing, and optimization • Monitor daily performance, diagnose issues, and make real-time decisions to improve results • Collaborate with brand, ecommerce, and creative teams to align campaigns with seasonal promotions and product launches • Report on KPIs including CAC, ROAS, CTR, and conversion rate, translating insights into actionable next steps • Stay current with industry trends, platform updates, and competitive benchmarks Qualifications • A minimum of 8+ years of hands-on experience managing paid media campaigns with proven performance results, with at least 12+ years overall marketing experience. • Strong command of tools like Google Ads, Meta Ads Manager, GA4, and attribution platforms (e.g., Triple Whale or Looker) • Experience with managing large-scale media budgets • Analytical mindset with the ability to interpret data and act quickly on insights • Excellent collaboration and communication skills across cross-functional teams • Bonus: Experience in e-commerce, wellness, or outdoor lifestyle brands Hard Skills (Technical/Functional Expertise) 1. Digital Media Buying – Proficiency in managing campaigns across Google, Bing and programmatic platforms 1. Performance Marketing Strategy – Full-funnel campaign planning and execution 1. Analytics & Reporting – Experience with GA4, Mixpanel, or similar platforms; ability to report on KPIs like ROAS, CPC, CAC, CTR, and conversion rate 1. Attribution Modeling – Familiarity with multi-touch attribution tools (e.g., Triple Whale) 1. A/B Testing & Optimization – Developing and executing tests on creative, bidding, audiences, and landing pages 1. Budget Management – Oversight and optimization of monthly budgets of $100K+ 1. Campaign Setup & Troubleshooting – Ability to launch, QA, and refine campaigns independently 1. Marketing Funnel Understanding – Knowledge of how to drive traffic at all funnel stages (awareness to conversion) 1. Ecommerce Industry Knowledge – Understanding DTC funnel dynamics, online consumer behavior, and ecommerce KPIs. Soft Skills (Behavioral/Interpersonal Strengths) 1. Analytical Thinking – Able to synthesize complex data into actionable insights 1. Attention to Detail – Precision in campaign setup, tracking, and data analysis 1. Cross-Functional Collaboration – Effective at working with creative, ecommerce, and brand teams 1. Agility – Quick decision-making based on campaign performance trends 1. Communication Skills – Clear and concise when presenting results, ideas, or recommendations 1. Problem-Solving – Strong troubleshooting instincts when diagnosing campaign inefficiencies 1. Strategic Mindset – Able to zoom out from tactical execution to align media efforts with broader business goals 1. Adaptability – Keeps pace with fast-changing digital environments and platform updates 1. Takes Initiative – Proactively identifies new growth opportunities or efficiency gains Work Schedule: Full time, Monday - Friday Work Location: On-site at 20730 72nd Ave S, Kent, WA 98032 Compensation: As required by various pay transparency laws, we share a competitive range of compensation for candidates hired into this position. However, pay is influenced by factors specific to applicants, including but not limited to skill set, level of experience, and education/certification(s). • Base Salary Range: $130,000-$155,000 Benefits: • Comprehensive health benefits package including Regence Medical, Delta Dental, VSP vision, life insurance coverage, and long-term disability - multiple plan options including fully paid plans by Redwood Outdoors • 401k with Company Match after 6 months of employment • Free Sauna program after 12 months of employment • Catered lunch twice per week • Paid time off, including vacation days, sick days, and all federal holidays • A dynamic and supportive work culture focused on teamwork and success Industry: Retail Health and Personal Care Products Employment Type: Full-time, Salaried, Exempt Redwood Outdoors is an Equal Opportunity Employer. Our policy is clear: there shall be no discrimination based on age, disability, sex, race, religion or belief, gender reassignment, marriage/civil partnership, pregnancy/maternity, or sexual orientation. We actively promote equality of opportunity for all with the right mix of talent, skills, and potential. We welcome applications from a wide range of candidates, and selection will be based on individual merit alone.