Why P1? We're a Performance Marketing firm specializing in eCommerce. Our boutique team of experts is on a mission to help our clients grow through thoughtful collaboration and expert level execution. Our culture is designed to attract, support, and amplify the impact of smart, capable people who thrive on solving meaningful problems. We are an organization of self-directed thinkers who combine technical depth, creative insight, and a strong sense of ownership. We value excellence in execution, a relentless drive to learn and improve, and a deep commitment to delivering real value to our clients. These values shape how we operate - within our team and in every client partnership. Our Core Values 1. We Put Clients First: We design everything with the client in mind. Real impact starts with understanding their goals, solving meaningful problems, and delivering value they can see and feel. When our clients succeed, we succeed. 1. We Do Not Hire Jerks: Being brilliant doesn’t excuse bad behavior. We believe talent thrives in a culture of respect, kindness, empathy, and collaboration. 1. We Are Smart Creatives: Our team members are bold thinkers, fast learners, and self-starters. We value people who challenge assumptions and bring ideas that push us forward. We never stop learning, testing, and trying new things to move our client’s business forward. 1. We Own the Outcomes: We don’t micromanage. You’re trusted to own your work, make decisions, and drive progress. With freedom comes responsibility. We take accountability for results, owning both the successes and the setbacks, learning and improving along the way. 1. We Build with Excellence: We hold ourselves to a high standard in everything we do. We believe better is always possible—in our work and in ourselves. We embrace growth, question assumptions, and never stop improving. Excellence means being intentional, consistent, and committed to quality—whether in thinking, execution, or outcomes. 1. We Are Transparent: Transparency builds trust. We default to being open because we believe informed teams make better decisions. We listen, ask questions, and speak up when it counts. We pride ourselves on staying at the forefront of digital innovation but we aren’t a “do it all” agency, we are a “do it right” kind of agency. Specifically, all of our services focus on how to most effectively drive incremental value for our clients through marketing. Today that means direct support and opportunity for our team to learn across: • Performance Marketing - Inclusive of Ecommerce Growth Strategy, Paid Media Strategy, and Ads Management (Social, Search, Programmatic, Etc.) • Measurement - Mixed Media Modeling, APEX Intelligence (our proprietary reporting software), and Incrementality Testing • Web Development - Conversion Rate Optimization • Shopify Store Development • Search Engine Optimization If you’re a self-starter with a competitive but collaborative spirit who is always looking to level-up, you’ll fit right in. Where You'd Work Our remote-first agency allows each individual a higher level of flexibility to balance both professional and personal pursuits. The Position We’re seeking a knowledgeable, Senior Paid Social Specialist with a minimum of 4-5 years experience with direct hands-on-keys management and optimization of Meta Ads (Facebook & Instagram). As a Senior Paid Social Specialist you would be directly managing key client campaigns across Meta, TikTok, and Pinterest. You’ll be responsible for proactively driving their campaigns forward relative to each client's individual goals. You will always have your finger on the pulse of performance, dissecting results, brainstorming ideas, implementing tests and accurately reporting on their results. You'll be fully supported by our Senior Leadership team and backed by budget predictions and concrete data provided by our Measurement team, which excels in Media Mix Modelling (MMM), Multi-Touch Attribution (MTA), and Incrementality testing. This role will be managed by and working in close collaboration with our Sr. Director of Performance Marketing across all client accounts. In Your First 90-Days You Will: • Learn: All about P1’s unique approach to paid social strategy, optimization, and measurement, become fluent in our naming conventions and the APEX Intelligence reporting platform. Get to know the unique offerings of your client accounts, their goals, and more. • Manage Campaigns: Takeover ongoing day-to-day management of existing campaigns, getting direction from your Manager to develop, launch, and optimize across campaigns to drive the best possible results • Budget Pacing & Optimization: Proactively begin adjusting allocated budgets across multiple campaigns and platforms aligning with the clients monthly goals. • Monitor Performance: Utilize in-house and external reporting systems to proactively flag any performance issues or opportunities within campaigns. Provide recommendations on how to address these issues and opportunities. • Collaborate: Actively participate in collaborative calls with your Manager, Senior Leadership, and Clients. Taking detailed notes and implementing feedback and changes as directed. Long-Term You Will: • Lead Collaboration: Leveraging your growing knowledge of P1’s approach and continued skill development in your owned channels, you will actively drive collaboration and proactively innovate your accounts by bringing new ideas for testing and optimization to the table. • Coach: A growing team, we expect all individuals to help us teach our newest hires and facilitate their personal development within P1. • Learn Some More: At P1 we are always looking to test and learn new things, this position will have the opportunity to expand their skills beyond paid social and into other paid media channels, measurement, and more. Qualifications and Requirements: • Demonstrable hands-on experience and expertise directly managing and optimizing Meta Ads (Facebook & Instagram) for at least 4-5 years • Strong knowledge of TikTok Ads and familiarity with Pinterest Ads • Naturally curious with strong analytics skills that promote the ability to measure success of media efforts and identify learnings to enable further success • Detail oriented with a proven track record of effectively managing multiple responsibilities while ensuring delivery of on-time and error-free work • Outstanding communication and presentation skills, both written and verbal • Personally aligned with and live out our core values in your day-to-day life • Based in the U.S. and available to work a minimum of 40-hours per week • Reliable high-speed internet connection and distraction-free personal workspace Preferred Skills • Experience supporting DTC ecommerce clients and brands either within an agency or in-house (agency experience preferred) • Experience with other paid media platforms and channels • Proficient in Excel and data visualization tools such as PowerBI, Tableau, Google Looker, and other relevant reporting tools and platforms • At least 2-3 years working in a client-facing role • B.S. in Marketing, Advertising, or similar relevant field is ideal Ideal Candidate Profile • Analytical & Data-Driven Mindset: You have a keen eye for patterns, enjoy breaking down complex data, and make decisions based on logic and measurable outcomes. • Meticulously Organized: You find solace in order and precision, finding delight in a world where everything has its place and every plan unfolds with seamless coordination, bringing calm and clarity to your surroundings. • Strategic & Growth-Oriented Thinking: You think beyond immediate results, always looking for opportunities to optimize, scale, and align efforts with long-term success. Compensation Our aim is to attract and retain the best talent by ensuring our team members are rewarded fairly for their contributions to our collective success. We value talent, dedication, and hard work, and our flexibility with the right candidate reflects this. We offer a competitive starting salary range between $80,000 and $95,000 annually, with the opportunity to grow. We also offer 100% employer-funded insurance for our employees.