Location: On-site in Tampa, FL Salary Range: Competitive base salary, plus a performance-based bonus structure. If you’re looking for a company to work for that you’re proud to tell your friends and family about, this is it. About BioProtein Technology BioProtein Technology, home of BioPro+, the #1 non-synthetic alternative to Rx HGH and Peptide treatments, has sold over 1 million vials internationally and counting. BioPro+ has been featured in Muscle and Fitness, LA Weekly, Men’s Journal, and Venture Capitalist Magazine. We work with and make the biggest impact through: • Celebrities • Pro Athletes • Trusted Physicians • Military Veterans (Special Forces/DoD) • MMA/Combat Sports (UFC Gyms) • Longevity/BioHacking. About the Role We’re seeking a Social Media Specialist with 5–7 years of proven experience in social media management, including leading digital content creation (high-performing video and image assets) and managing external creatives. This is a mid-senior-level role for someone who thrives on strategy, creativity, and accountability to drive audience and revenue growth. You’ll work alongside the marketing and e-commerce teams and report directly to the Director of E-commerce. In this role, you’ll be responsible for driving audience growth, engagement, and organic revenue performance across Instagram, Facebook, YouTube, TikTok, and X. Your mission is to lead and scale our organic social media efforts, creating content that reflects our brand voice while achieving measurable results—including a goal of 20%+ revenue growth from social channels. You’ll own the full content lifecycle—from ideation and production to scheduling, publishing, and performance analysis—and collaborate with leadership to ensure all efforts align with broader company objectives. Key Responsibilities • Strategic Leadership: Develop and lead long-term organic social media strategies aligned with C-suite goals, driving brand positioning, market expansion, and 20%+ revenue growth through organic channels. • Content Creation: Produce and schedule engaging, compliant content (text, images, videos, graphics) tailored for Instagram, Facebook, YouTube, TikTok, and X, using storytelling, humor and education to connect with audiences. • Community Engagement: Monitor interactions, respond to feedback, and build authentic relationships with followers to foster loyalty and drive sales. • Platform Ownership: Manage and optimize performance on assigned channels, track analytics, test strategies, and stay ahead of algorithm updates to maximize reach and engagement. • Analytics & Reporting: Build custom dashboards (e.g., Google Data Studio) to consolidate data from Meta, TikTok, and Shopify, analyzing metrics (reach, engagement, conversions) to drive data-driven decisions and report to executives • Trend Awareness: Stay ahead of social media trends, platform updates, and cultural moments to create timely, viral content that maximizes organic discoverability. • Cross-Functional Collaboration: Partner with marketing, sales, and product teams to influence product launches, market entries, and customer acquisition strategies. • Team Leadership: Ability to oversee content creators, freelancers, or contractors, ensuring high-quality, on-brand output. Qualifications • Bachelor’s degree in Marketing, Communications, or related field. • 5–7 years of proven experience in social media management. • Experience in leading and managing digital content creation (video/image content and managing external creatives). • Strong portfolio demonstrating measurable audience growth, engagement, and at least $500K+ in organic revenue impact. • Skilled in planning, posting, budgeting, and analyzing content performance across platforms. • Proven track record of scaling social media accounts with clear metrics (follower growth, engagement, and conversions). • Deep understanding of crafting effective content hooks, compelling storytelling, and tailoring content for Instagram, Facebook, YouTube, TikTok, and X. • Proficiency in building custom analytics dashboards (e.g., Google Data Studio, Zoho Analytics) for data consolidation and executive reporting. • Proficient in using photo/video editing tools with examples of work. • Intimate familiarity with content production and scheduling tools/workflows, ensuring efficient, on-time delivery without compromising quality. • Exceptional writing and storytelling skills, with a sharp, witty voice and attention to brand consistency. • Proactive, self-starter mindset, constantly pitching innovative ideas and thinking ahead. • Ability to thrive in a fast-paced environment, multitask, and stay current with platform evolutions, algorithmic changes, and cultural trends. • Understanding of our markets (Healthcare, MMA, Military, Fitness, BioHacking) and audience needs. • Availability for occasional off-hours work due to social media’s 24/7 nature. • Must be able and willing to travel on short notice Preferred Skills • Familiarity with social listening tools to track sentiment and competitors. • YouTube strategy and proven channel growth experience. • Experience or desire to learn working with digital marketing initiatives. This role is NOT a fit for candidates who: • Recently graduated and lack hands-on, strategic experience. • Specialize only in growing their personal brand, without proven success managing brand accounts. • Cannot demonstrate a portfolio with measurable results (audience growth, engagement, leads, or revenue). • Do not have formal education and/or relevant work experience in marketing, communications, or digital content. Why Join Us? • Competitive Compensation: Competitive base salary, plus a performance-based bonus structure. • Benefits: Comprehensive health, dental, and vision plans, generous PTO, and wellness perks. • Growth Opportunities: Join a dynamic team at the forefront of the health and wellness industry with room to innovate and lead. • Culture: A collaborative, mission-driven environment passionate about transforming lives through science-backed solutions. NEXT STEPS Before you apply, review our social media accounts to understand and be comfortable with our look, feel, and brand. Instagram: @bioproteintech. You MUST take our quick work-traits assessment before your application is considered. The first part will take you less than 5 minutes and the second just over 10. The first part is about how you like to work and communicate best (you'll get the results over email as well). The second part helps us understand if you're more of a verbal, numerical, or abstract problem-solver. The second part will be emailed to you once you've completed the first. If you don't see the follow-up email from Predictive Index, please check your SPAM folder: USE THIS LINK FOR ASSESSMENT https://assessment.predictiveindex.com/bo/3DJQ/SocialMediaManager_Jul2025_201047 Bioprotein Technology is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees