Graco manufactures and markets premium equipment to move, measure, control, dispense and spray a wide variety of fluid and powder materials. What does that mean? Well, we pump peanut butter into your jar, and the oil in your car. We glue the soles of your shoes, the glass in your windows and the screen on your phone. We spray the finish on your vehicle, coatings on your pills, the paint on your house and texture on your walls. Graco is part of your daily life. This role is currently based at our Minneapolis office and will transition to our new headquarters in Dayton, MN, in 2027. The Senior CX and Ecommerce Analyst plays a crucial role in reporting on digital product objectives and key results, optimizing website performance and enhancing user experience through data analysis. In this role you will be responsible for deeply analyzing, social media engagement, lead generation metrics, web traffic, user behavior, extracting actionable insights and providing strategic recommendations to inform digital strategies, improve user experience and optimize website performance. You will collaborate with digital product managers across the marketing and IT teams. What You Will Do At Graco Analytics and Reporting • Analyze website traffic, user behavior, and conversion metrics to unlock key insights and opportunities for improvement using tools like Adobe Analytics, or similar platforms. • Report on website objectives and key results with data related to traffic and conversions to key stakeholders and leadership team on set cadences. Understand when and how to automate reporting needs. • Show the value of ecommerce efforts to stakeholders around the organization and gather feedback for additional insights and reporting needs. • Proactively mine website data to identify insights into underlying drivers of current trends and patterns. • Utilize data visualization tools and techniques to develop comprehensive and standardized dashboards to present key metrics and trends in a clear, engaging manner that supports strategic decision-making. • Act as the subject matter expert for tag management, to implement and manage complex setups across multiple campaigns while maintaining an elevated level of accuracy in measurement. • Concisely and clearly report findings to wide range of business stakeholders to drive One Graco business strategy. • Support ad-hoc marketing function querying and analyses as well as other duties as assigned. Tools and Data Management • Deliver web tracking capabilities across all digital platforms using Adobe Experience tools, providing detailed measurement of performance, data collection, and insights, to stakeholders. • In partnership with the internal development team, manage the roadmap, testing, and further customization of the company’s proprietary data layer to deliver improved tracking and ensure needs are being addressed appropriately. Cross-functional Collaboration • Manage assigned analytics requests, refinement and communication to stakeholders on status and time to completion. • Work with SEO, social media, web design, and other experts to analyze trends and recommend improvements. • Collaborate with web, ecommerce, product information, and digital marketing teams to define data needs and develop strategies to improve site performance. • Partner with IT teams to ensure seamless integration of analytics tools and data accuracy. What You Will Bring To Graco • Bachelor’s degree in data analytics, computer science, business, or a related field. • 5+ years of experience in a web analytics or digital marketing analytics role. • Proficiency in web analytics tools like Google Analytics, Adobe Analytics (preferred) and data visualization tools (e.g., Tableau, Power BI). • Advanced Excel skills and experience with Microsoft 365. • Proficiency in SQL with the ability to query, join, calibrate, and analyze multiple data sources. • Understand search engine optimization (SEO) and paid media and how they impact overall website KPIs. • Experience with A/B, multivariate tests, and personalization experiments (Adobe Target) and analyzing subsequent results. • Understanding of statistical modeling and data science methods such as regressions, clustering, decision trees, random forests, etc. • Strong analytical and quantitative problem-solving ability. • Ability to identify patterns, correlations, and trends from data that can provide insights into business operations, customer behavior, or market dynamics. • Excellent communication skills, with the ability to present data-driven insights to non-technical audiences. • A motivated self-starter with willingness and ability to stay up to date with the latest trends, techniques, and tools in data analysis, machine learning, and business intelligence. Accelerators • Global industrial manufacturing experience and knowledge. • Experience working with multi-touch attribution models. • Experience in Adobe Analytics and Adobe Experience Manager. • Knowledge of data science, machine learning, statistical modeling techniques and data mining concepts is desirable. • Working knowledge of programming languages (R, Python, SAS). • Proficient with Salesforce Sales & Service Cloud and Pardot. • Project and stakeholder management experience. • Master’s degree in data Analytics or a related field. At Graco, you truly make a difference. Your unique talents contribute to our organizational growth and future. Not only do you make a difference, but Graco’s culture empowers employees to create their own career path. Whether you choose to advance within your current department or explore new opportunities in different divisions, you have the ability to build your future. Our managers are here to provide support and guidance as you continue to grow within your career. Graco has excellent opportunities available to individuals who want to be part of a fast-moving, growing company that is committed to quality, innovation and solving fluid handling problems for our customers. Graco is proud to be named a Best Place to Work by Fortune Magazine in 2016, 2018, 2019, 2021 & 2022. Graco offers attractive compensation, benefits and career development opportunities. Graco’s comprehensive benefits include medical, dental, stock purchase plan, 401(k), tuition reimbursement and more. Our company uses E-Verify to confirm the employment and eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.dhs.gov/E-Verify. The base pay range for this position is listed below, exclusive of fringe benefits or other compensation. If you are hired, your final base hourly rate will be determined based on factors such as geographic location, skills, competencies, education, and/or experience. In addition to those factors, we will also consider internal equity of our current employees. Please keep in mind that the range provided is the full base salary range for the role. Hiring at or near the maximum of the range would not be typical to allow for future and continued salary growth. $74,100.00 - $129,600.00