Who We Are: Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today. JOB MISSION: The Senior Manager of Site Visual Merchandising for Lifestyle is responsible for leading the seasonal site strategy, aligning brand and commercial objectives to deliver an inspiring and seamless digital shopping experience. He/she will work closely with DTC merchandising, Global Marketing, Digital Product and regional partners to develop a cohesive site strategy for multiple areas of our lifestyle category. This role is responsible for leading the site experience strategy through the end to end Go to Market (GTM) process. The ideal candidate possesses a strong visual eye, sharp attention to the consumer end-to-end journey, strong organizational and communications skills and effective cross-functional team experience. This role will lead the team in data-based decision making and balancing the need for creative and product storytelling. They will need to handle multiple projects simultaneously while ensuring accuracy and timeliness are not compromised. MAJOR ACCOUNTABILITIES: BRAND • Serve as a brand steward by ensuring that site merchandising and content strategies consistently reflect and elevate core brand principles, delivering a cohesive and premium consumer experience across global touchpoints • Maintain awareness of competition and current trends that are relevant to the brand and lifestyle activations • Become an expert of our lifestyle consumer and best ways to represent the brand and product to them digitally. MARKETING • Collaborate with global and regional marketing teams to align site merchandising with campaign calendars, ensuring timely and impactful execution of product and brand stories • Leverage consumer data from to ensure New Balance is effectively reaching our target consumer BUSINESS • Establish global site merchandising reporting and KPIs to track and measure success by category and region, ensuring continuous site improvement • Ensure global site strategies equally represent brand initiatives and are effectively activated and localized to meet regional consumer behaviors and commercial goals • Lead planning and presentation tooling to ensure the cross-functional visibility and alignment DIGITAL • Possess knowledge of Salesforce Commerce Cloud, GA4, Content Square and various merchandising tools and capabilities • Partner with Digital Product and UX teams to identify ways to improve site experience for key product stories across regions • Understand product attributes and data management tools RELATIONSHIPS: • Build strong partnerships through cross-functional and upward senior-level relationships. Share insights to better serve the lifestyle consumer • Ability to influence cross-functional partners to ensure the consumer experience is top of mind • Effectively manage and inspire a team of direct reports, administer performance appraisals, set goals, and provide consistent feedback • Lead, mentor, and develop the visual site merchandising team REQUIREMENTS FOR SUCCESS: • Minimum of 7 years' site merchandising experience with 3–5 years of regional/global corporate level experience preferred • Bachelor's degree or equivalent experience in marketing, retail merchandising, or digital equivalent • Excellent written and verbal communication skills; ability to express perspectives • Strong visual eye for layout and presentation, Regular Associate Benefits Our products are only as good as the people we hire, so we make sure to hire the best and treat them accordingly. New Balance offers a comprehensive traditional benefits package including three options for medical insurance as well as dental, vision, life insurance and 401K. We also proudly offer a slate of more nontraditional perks – opportunities like online learning and development courses, tuition reimbursement, $100 monthly student loan support and various mentorship programs – that encourage our associates to grow personally as they develop professionally. You’ll also enjoy a yearly $1,000 lifestyle reimbursement, 4 weeks of vacations, 12 holidays and generous parental leave, because work-life balance is more than just a buzzword – it’s part of our culture. Temporary associates are provided three options for medical insurance as well as dental and vision insurance and an associate discount. Part time associates are provided 401k, short term disability, a yearly $300 lifestyle reimbursement and an associate discount. Flexible Work Schedule For decades we have fostered a unique culture founded on our values with a particular focus on in-person teamwork and collaboration. Our North American hybrid model encourages rich in-person experiences, showcasing our commitment to teamwork and connection, while maintaining flexibility for associates. New Balance Associates currently work in office three days per week (Tuesday, Wednesday, and Thursday). Our offices are fully open, and amenities are available across our North American office locations. To continue our focus on hybrid work we have introduced “Work from Anywhere” (WFA) for four weeks per calendar year. This model will help us enhance our culture while continuing to maintain elements of flexibility. Equal Opportunity Employer New Balance provides equal opportunities for all current and prospective associates to ensure that employment, training, compensation, transfer, promotion and other terms, conditions and privileges of employment are provided without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, age, handicap, genetic information and/or status as an Armed Forces service medal veteran, recently separated veteran, qualified disabled veteran or other protected veteran, or any other protected status.