Our client in the wellness space is hiring a Sr. Performance Manager! About the Role This role is perfect for someone who lives and breathes e-commerce performance marketing, knows what creative converts, and isn’t afraid to push spend when the data says go. You’ll manage strategy, execution, reporting, and testing across both platforms, with a strong emphasis on creative iteration and ROAS-focused decision-making. What You’ll Do • Build and manage campaigns primarily for Meta (Facebook/Instagram) with support on YouTube and TikTok channels, optimizing for CAC and LTV. • Own daily performance monitoring and optimization, reporting key insights and wins. • Analyze data to identify what’s working, what’s not, and where to test next. • Collaborate with the creative team on briefs, hooks, messaging, and UGC strategy. • Scale winners, cut losers, and constantly iterate across audiences, ad types, and placements. • Partner with founders and leadership to communicate results and shape growth strategy. • Stay up to date on algorithm changes, best practices, and ad platform innovations. Who You Are • 3–5+ years of experience managing paid social campaigns, especially Meta (YouTube and TikTok experience is a plus). • Proven success in a high-volume e-commerce or DTC environment. • Obsessed with creative strategy, funnel metrics, and performance data. • Knows your way around attribution, pixels, and landing page testing. • Comfortable working autonomously and iterating fast in a high-growth brand. Bonus Points • Experience launching and scaling TikTok Shop campaigns. • Knowledge of tools like Triple Whale, Motion, or Northbeam. • Experience briefing or editing UGC/creator content for performance. Agency background is a big plus—used to juggling creative, testing, and reporting at scale.