Our Client: • A growing organization in the consumer goods and grocery sector, known for its dedication to strong retail partnerships and superior product presentation. With a focus on optimizing in-store visibility and driving consumer engagement, the company values field excellence, attention to detail, and impactful merchandising strategies. Why You Would Want To Work Here: • High-impact role leading a critical platform migration and operational overhaul • Direct influence on customer experience and e-commerce growth • Opportunity to modernize processes and implement best-in-class fulfillment practices • Collaborative leadership team with clear goals and resources • Bilingual, community-focused environment with strong cultural connection to customers Overview: • Our client is seeking an experienced and execution-driven Vice President of Ecommerce to lead the operational side of their online grocery business. This role will oversee the migration eCommerce platforms, optimize in-store fulfillment using UpShop, and develop end-to-end processes for order accuracy, substitutions, and department-specific execution. The VP will also address long-standing product image and content challenges, manage multiple vendor integrations, and ensure seamless alignment between e-commerce, loyalty programs, and promotional campaigns. • While not a marketing campaign creator, the ideal candidate understands how e-commerce operations integrate with marketing initiatives to deliver a cohesive customer experience. This is an on-site role in Florida with occasional travel to stores for training and operational oversight. What You’ll Do Platform & Systems Management • Lead migration from FreshOps (current white-label e-commerce provider) to Inmar (new white-label e-commerce and loyalty provider) in November 2025. • Ensure smooth adoption of UpShop for in-store order fulfillment, integrated with POS systems. • Oversee vendor programs for e-commerce and bollard pickup. • Partner with IT to manage file transmissions and changes to sedanos.com. • Coordinate with Stripe on payments and alcohol reconciliation for 3PL orders. • Manage Frontier for reconciliation processes. • Oversee Allyant A360 ADA compliance certification and renewals. • Ensure Google Analytics tracking and reporting accuracy. Store Operations Leadership • Develop and implement SOPs for order picking, substitution handling, and department-specific processes (meat, deli, bakery, etc.). • Train store teams — from pickers to cashiers — on best practices for e-commerce fulfillment. • Manage item location mapping for efficient 3PL and in-store picking. • Provide operational support for SNAP EBT, Uber/DoorDash delivery integrations, and future third-party programs. Product Content & Image Management • Overhaul product image strategy to address thousands of missing or outdated product images. • Ensure packaging updates, nutrition labels, and descriptions are accurate and timely. • Maintain and update all product images across platforms in partnership with internal teams and external vendors. Marketing & Promotional Integration (Operational) • Upload and manage the weekly digital flyer to the website. • Ensure operational readiness for promotions such as “buy this, get that” offers across digital flyers, email, and e-commerce. • Support marketing on sweepstakes, online promotions, and loyalty program rollouts. Vendor & Partnership Management • Manage Amazon partnership to sell select products online. • Oversee customer service operations via the Colombia-based support team. • Coordinate with vendors on e-commerce-specific initiatives and integrations. • Lead reporting and analytics for the weekly merchandising team. What You Bring • Proven leadership in grocery or supermarket e-commerce operations. • Strong track record of process improvement and project execution. • Experience with grocery e-commerce systems (FreshOps, Inmar, UpShop, or similar). • Deep operational knowledge of store departments and fulfillment processes. • Ability to lead product content and image management at scale. • Skilled in training, guiding, and holding teams accountable (1–2 direct reports). • Bilingual English/Spanish strongly preferred. • On-site availability in Florida (no remote option; relocation at candidate’s expense).