Job Title: Vice President of Marketing / Chief Marketing Officer (CMO) Location: Port St. Lucie, FL (On-site Only) Employment Type: Full-time Industry: Consumer Packaged Goods (CPG) About The Role We are seeking a highly experienced and results-driven Vice President of Marketing / Chief Marketing Officer (CMO) to lead and scale our performance marketing efforts. This is an on-site leadership position based in Port St. Lucie, FL with a hands-on focus on growth, digital strategy, and execution. This individual will oversee a highly visible consumer brand and be responsible for scaling paid advertising efforts, optimizing conversion rates, and driving revenue growth across all marketing channels. Key Responsibilities • Lead the overall marketing strategy, with a strong focus on performance marketing and paid media. • Manage and optimize META ad spend (minimum $700K/month, ideally $800K+ per month) for at least one brand. • Oversee the performance of company websites, ensuring consistent traffic and engagement (200k+ users/month). • Provide leadership across campaign planning, creative direction, digital acquisition, retention, and analytics. • Direct brand positioning and product marketing efforts for physical CPG products with retail MSRPs under $300. • Collaborate closely with cross-functional teams including sales, operations, and executive leadership. • Ensure compliance with industry regulations and best practices in digital marketing and eCommerce. Required Qualifications • Current employment with existing employer for 1+ year (mandatory). • Proven hands-on experience managing and optimizing META (Facebook/Instagram) paid ads at high scale. • Demonstrated success leading performance marketing teams in high-growth environments. • Experience managing websites with 200k+ monthly users. • Background in CPG marketing within the last 2 years, specifically for DTC (direct-to-consumer) physical products. • Experience in brands that are non-household names, with a focus on performance-driven growth. • Willingness to relocate to Port St. Lucie, FL and work on-site full-time (no hybrid/remote options). Preferred Skills • Strong analytical and leadership abilities. • Expertise in conversion rate optimization, customer acquisition, and lifecycle marketing. • Strategic thinker with tactical execution experience. • Ability to thrive in a fast-paced, entrepreneurial environment. Interested candidates should be prepared to provide recent META ad spend data and company revenue from the last 12 months.