#25-2495 Dallas, Texas, USA Full-Time/Part-Time Full-time Job Description The Vice President of Commercial Strategy is a key member of the Ashford Asset Management leadership team and reports directly to the EVP & Head of Asset Management. Primary Priorities To Include • Partnering with the EVP & Head of Asset Management and the broader Asset Management team to ensure best-in-class Revenue Management, Sales, Digital Marketing, and Distribution strategies are in place across all Ashford-owned assets • Supporting Asset Management efforts to drive RevPAR Index growth and optimize total revenue performance across all channels and revenue strategy Fundamental Requirements • Set and lead enterprise-wide strategy for Revenue Management, Sales, Digital Marketing, and Distribution across all Ashford-owned assets. • Lead Revenue Optimization calls to evaluate commercial performance and identify opportunities in collaboration with brand and management partners. • Analyze internal data, brand reporting, and market intelligence to identify and communicate actionable revenue opportunities. • Partner with brand, management, and third-party teams to develop pricing strategies that optimize business mix and drive market share growth. • Monitor deployment and resource utilization across commercial functions to ensure operational efficiency and goal alignment. • Identify and activate new revenue streams or cost-saving initiatives by leveraging emerging trends, channels, and technologies. • Provide strategic leadership for above-property digital marketing across the Ashford portfolio, including Marriott Field Marketing, Hyatt Field Marketing, Hilton ECG, and Remington Digital Marketing. • Offer expertise in marketing plans—paid media, earned media, social campaigns, promotions, and partnerships—to achieve sales and financial goals aligned with Ashford’s performance expectations. • Measure, track, and enhance integrated marketing strategies across channels and device types, ensuring alignment with best practices. • Ensure cohesive integration of Pricing, Yield, and Sales strategies into Distribution and Digital Marketing efforts. • Monitor group and transient pickup and pace; communicate forecast gaps and revenue needs to the Asset Management team. • Guide the Analyst team in producing timely and accurate revenue reporting (daily, weekly, monthly) through the analyst team. • Lead strategic projects from concept through implementation and contribute to enterprise initiatives as needed. • Partner with the Capital Management team on planning renovations and other ROI projects. • Build and maintain value-add relationships with external partners (e.g., OTAs, Cvent) and integrate best practices across Ashford assets. • Support earnings calls and board meeting preparation with strategic insight and commercial performance updates. • Serve as a commercial thought leader for brand partner relationships through owner calls, committees, and informal engagement. Requirements Key Talents and Experience Desired: • Minimum 5 years of experience in Revenue Management, Sales, and/or E-Commerce within the hospitality industry, with multi-property or above-property leadership responsibilities • Ability to travel domestically 25-50% per month • Deep knowledge of industry performance and benchmarking tools (e.g., STR, Agency360, Demand360, Kalibri, Rate360, OTA Insight) and property financial statements • Proficient with hospitality systems including PMS, RMS, CRS, and Sales Automation platforms • Advanced Microsoft Excel skills; proficient in Word and PowerPoint • Strong working knowledge of statistical concepts and data interpretation • Proven ability to manage multiple priorities in a fast-paced environment (20+ projects simultaneously) • Exceptional attention to detail, organization, and follow-through • Highly analytical with demonstrated ability to clean, analyze, and draw insights from large data sets • Strategic thinker with a track record of developing innovative, brand-aligned solutions across markets and partners • Strong relationship-building skills; collaborative and team-oriented • Self-motivated and able to work independently with minimal supervision • Excellent communication, presentation, and persuasion skills to influence internal stakeholders and external partners • Demonstrated ability to lead complex projects from ideation through execution Preferred • Proven ability to navigate complex stakeholder environments, including brand partners, management companies, and internal/external collaborators • Prior experience with Marriott and/or Hilton; IHG or Hyatt experience a plus • Experience with time series forecasting for unconstrained demand • Proficiency in correlation analysis and its application to revenue strategy • Familiarity with consumer segmentation methodologies and related analytics • Experience leading the development and implementation of new Business Intelligence tools or reporting systems Education • Bachelor's degree required (Business, Engineering, Finance, Economics, Mathematics or Statistics is preferred); Graduate degree, e.g., • MBA or related is a plus