Web Strategy Manager – Norton.com Role Summary As Web Strategy Manager, you’ll own the optimization of Norton.com to maximize customer acquisition, conversion rates, and revenue per visit. You’ll partner with cross-functional teams to create high-performing, data-driven web experiences that drive sales and deliver measurable business results. This role blends strategic leadership with hands-on execution, using insights, testing, and user research to continuously improve landing pages, user flows, and site performance—while driving technical innovations and AI-powered enhancements that elevate the customer experience and business outcomes. Key Responsibilities • Lead the Norton.com web strategy to drive acquisition and conversion goals. • Plan and execute A/B and multivariate tests, using insights to inform optimization. • Improve site performance and user experience through enhancements, defect fixes, and new digital experiences. • Identify, champion, and help implement technical advancements and AI-driven capabilities to improve personalization, automation, and on-site engagement. • Collaborate with design, media, pricing, product, and legal teams to deliver a consistent, high-quality experience. • Work closely with performance marketing channel owners to ensure end-to-end consistency between ad creative, messaging, and on-site experiences to maximize conversion effectiveness. • Develop and maintain a web roadmap aligned with product launches, campaigns, and business priorities. • Conduct research, user testing, and competitive analysis to guide strategic decisions. • Manage creative briefs, oversee content updates, and ensure quality assurance for all web assets. Qualifications • 8+ years in web strategy, e-commerce, or digital marketing roles. • Proven track record improving conversion rates and site performance for high-traffic consumer websites. • Strong expertise in UX, SEO, and conversion optimization. • Proficiency with analytics and testing tools (Adobe Analytics, Adobe Target, GA4, or similar). • Excellent project management and cross-functional collaboration skills. • Experience with CMS platforms (AEM preferred) and personalization tools is a plus. Why Gen Gen Digital is a global leader in consumer cyber safety and trust solutions. Our iconic brands, including Norton, LifeLock, Reputation Defender, and others, protect millions of customers worldwide. We operate at the intersection of privacy, identity, and security — empowering people to take control of their digital lives. At Gen, you’ll have the opportunity to make a meaningful impact at scale — driving growth for some of the world’s most trusted brands in cyber safety. You’ll be part of a dynamic, collaborative team that embraces innovation and empowers you to deliver bold, data-driven results. Gen is proud to be an equal-opportunity employer, committed to diversity and inclusivity. We base employment decisions on merit, experience, and business needs, without considering race, color, national origin, age, religion, sex, pregnancy, genetic information, disability, medical condition, marital status, sexual orientation, gender identity or expression, military or veteran status, or other unlawful factors. Gen prohibits discrimination based on these protected characteristics and recruits talented candidates from diverse backgrounds. We consider individuals with arrest and conviction records and do not discriminate against employees for discussing their own pay or that of other employees or applicants. Learn more about pay transparency. To conform to U.S. export control regulations, applicant should be eligible for any required authorizations from the U.S. Government.