Senior Digital Marketing Glendale, CA(On-site) POP MART (09992.HK), founded in 2010, is a leading global company in the trend culture and entertainment industry. Centered around IP, POP MART has built a comprehensive platform for creative incubation and IP operation, empowering global creators while delivering exciting products, services, and immersive entertainment experiences to consumers.POP MART identifies and nurtures emerging artists and designers worldwide, creating popular character IPs through a well-established IP development and operation system. Its portfolio includes iconic IPs such as MOLLY, SKULLPANDA, DIMOO, THE MONSTERS, and Hirono. By launching art toys and derivative products based on these IPs, POP MART continues to lead trends in consumer culture. As of the end of 2024, POP MART operates over 500 physical stores and more than 2,300 Robo Shops across 30+ countries and regions. Through multiple cross-border e-commerce platforms, the company has reached audiences in over 90 countries and regions, bringing joy to young consumers around the world. Job Overview We are seeking a Digital Marketing Manager who will lead POP MART’s digital marketing efforts in the Americas, driving brand growth through social media, KOL partnerships, online community management, and content creation. This role requires a mix of creativity, analytical skills, and cross-functional collaboration to align digital initiatives with broader marketing, sales, and product goals. What You Will Achieve: Social Media Strategy & Management • Develop and execute a data-driven social media strategy (Instagram, TikTok etc.) to increase brand awareness, engagement across the Americas. • Oversee content calendars across countries, ensuring alignment with campaigns, product launches, and cultural moments. • Monitor trends and platform updates to optimize content performance and audience growth. • Download key product information from Global and adopt local relevant marketing strategy. KOL & Influencer Marketing • Lead end-to-end KOL/influencer campaigns, from identification and negotiation to execution and performance analysis. • Build and maintain relationships with macro/micro-influencers, content creators, and brand ambassadors. • Track ROI and refine strategies based on engagement, reach, and sales impact. Online Community & Engagement • Foster Pop Mart’s digital communities (e.g., Facebook Groups, Discord, Instagram etc.) by driving engagement initiatives. • Collaborate with Customer Service to address community feedback and maintain brand sentiment. • Leverage community insights to inform marketing and product strategies. Content Strategy & Production • Oversee the creation of compelling digital content (videos, graphics, copy) tailored to localized audiences. • Work with internal teams or agencies to produce high-quality assets that align with brand identity. • Ensure content is localized and culturally relevant while maintaining global brand consistency. Cross-Functional Collaboration • Liaise with Product Teams to highlight new launches and collectibles through storytelling. • Coordinate with Global Marketing to adapt global campaigns for the American market and share local insights. • Partner with Events & Campaigns teams to integrate digital touchpoints (e.g., live streams, social promotions). • Align with Sales Channels (e-commerce, retail) to drive traffic and conversions through digital campaigns. What You Will Need: • 8+ years in digital marketing, with expertise in social media, influencer marketing, and content strategy (lifestyle/retail/e-commerce preferred). • Creative mindset with experience in content briefs and creative direction. • Strong project management and stakeholder coordination abilities. • Proficiency in social media analytics (Meta Business Suite, TikTok Analytics, Google Analytics). • Strategic thinker, adaptable to trends, and passionate about pop culture/collectibles. • Experience working with global teams or multilingual abilities (Spanish) will be a bonus • POP MART is committed to equal pay initiatives and will not ask candidates for their current or past salary. • • As an Equal Opportunity Employer, POP MART does not discriminate against applicants or employees because of race, color, creed, religion, sex, national origin, veteran status, disability, age, citizenship, marital or domestic/civil partnership status, sexual orientation, gender identity or expression or because of any other status or condition protected by applicable federal, state or local law.